NICE BIT OF DIY-ED COPY IN B&Q

Proof that you don't need a huge agency (or even a studio of wickedly talented brothers 😉) to write good copy. This copy had been quickly typed up, printed and stuck on the Venus Fly Traps in Jack's local B&Q by a member of staff just having a bit of fun. But that doesn't mean it isn't an absolute banger.

Your brand probably has a few of these moments knocking around. Your returns policy, the out of stock message, the error page, the small print. The stuff everyone just writes on autopilot because it feels like it doesn't matter.

It probably doesn't need to be all of them. But pick one and see what happens if you just... loosen up a bit with it. Worst case, nobody notices. Best case, someone screenshots it.