CITIZENS OF SOIL’S 3-WORD 10X TWEAK

We listened to a podcast with the Citizens of Soil founders and had to get this bad boy straight in the swipe file. According to them, changing their headline to this 10x'd their D2C revenue overnight. Not bad, eh?

What's really interesting about this headline is that the original was "Subscribe to refill". Which if you ask anybody about writing copy, they will tell you that clarity and benefits and all that other good stuff are The Most Important things to nail down. So, on that front, subscribe to refill should win. (Not by a lot, but still.) And, if you're writing your own copy, it's the kind of thing you'd probably think to write. It's clear. It communicates the offer. [FINISH THIS]