Brand & conversion copywriting for brands that want to scale beyond £5M a year.
Lifestyle, ecomm or DTC brand looking to use your words to grow? Let’s chat. We're a two-man copywriting studio that helps ambitious, scaling brands break through that £5M ceiling with stronger messaging, clearer copy and words that convert browsers into buyers.
Brand & conversion copy for ecommerce brands
Get copy that converts without losing your brand voice
Over the last decade, we've helped brands do everything from triple their sales to grow to £20M run rate with words that build their brand and get people buying.
Copywriting projects start at £2000.
-
Copy that gets customers hitting buy now
Research-driven copy that meets buyers where they are, reduces friction and gets them clicking that add to cart button.
-
Copy that sounds distinctly like your brand
Customers don't want vanilla, ChatGPT-ish copy. They want personality and a sense of "ah, this is the brand for me." We'll help you get there.
-
Copy that stands out in your category
Most brands' copy blends in. But customers remember the brands that stand out. We'll help you find that gap in the market so your brand is unforgettable.
What copywriting projects do you do?
Say hello to copy that takes people from
‘bye now’ to ‘buy now’
Landing page
copywriting
Make first impressions work harder. We turn cold browsers into buyers with a sharper story, clearer benefits and copy shaped by what your customers actually want to hear. (One wholesale retail brand saw 12× sales in six weeks after a lander rewrite.)
Product page (PDP) copywriting
Your MVP page deserves MVP copy. We make PDPs show the value fast, answer doubts and make buying feel like a no-brainer with crisp benefits and concrete proof. (A dental DTC brand went from £500K a month to £2M after we wrote them a new PDP.)
Email sequence copywriting
We’re Klaviyo-qualified and obsessed with sequences that unlock hidden revenue. From welcomes to abandoned carts and win-backs, we write emails people open, read and act on. (A plant brand tripled YoY revenue after better emails paired with a PDP refresh.)
Ecommerce website copywriting
Home, About, collections and product descriptions—make every page stand out in a sea of sameness. We write copy that reflects your brand, your mission and the team behind it. (One client said “wow, this has unlocked who we are as a brand.”)
See how we’ve helped brands nail their voice and speak to their customers
0
We helped a dental DTC brand grow from £500K to £2M MRR in just 6 months.
0
We helped a wholesale brand increase sales by 1200% after a week-long copy sprint.
0
A plant brand tripled YOY revenue with better email copy paired with a PDP rewrite.
Two brothers helping
ecommerce and lifestyle brands
do words gooder.
Hey! We’re Jack and Joe, two brothers who care (probably too much) about what your words make people feel and do. We help £1–£10M ecommerce teams build a brand voice they’re proud of and copy that moves the numbers on PDPs, landing pages and in Klaviyo flows. We're talking lifted add-to-basket, higher AOV and customers coming back again and again.
We start with your customer reviews and VOC research, then map messages to jobs-to-be-done and then write copy that's both on-brand and going to convert. We’re Shopify partners and Klaviyo-qualified, with 50+ brand voices and 3000+ briefs under our belts.
Teams at Discord, Toast Brewing, Beachbum and Dr. DENT have brought us in for campaigns, overhauls and brand voice projects and have seen results from “holy shit, we finally sound like us” to a £20M+ run rate and 3× YoY lifts.
Want words that sound unmistakably you (and to sell without discounting)? Book a free 15-min audit and see what we'd fix.
Good words about DO Words Good
Their ability to understand our brand was astounding
Their ability to understand our brand was astounding. Jack ran a session to distill down where we wanted to take the brand and then cut through the noise to revolutionise how we sounded.
Suddenly we sounded fresh, vibrant & engaging, even though we were saying the same thing…incredible!
Josh Cacares
Head of Marketing @ fwip
Flipping awesome! How in gods name you managed to write it all so cohesively bewilders me. So many lightbulb, “yes, of course” moments.
Do Words Good really knows their stuff. Messaging is hard, and usually takes a ton of iterations to get right. Their advice didn’t just help us write better copy, it helped us figure out the big picture messaging and make sure we publish content that always connects with our customers. It really leveled us up.
Wes Hather
Founder @ Spot & Outreach.io
Really understood the Animal ToV and brand straight away, so much so we asked them to create an internal document for circulation! Not only was the copy always great, the turnaround times were really fast. Highly recommended, instantly become part of the team.
Kat Stanton
Brand Manager @ Animal
Flippin’ love these joy-filled insights arriving in my inbox. Thank you Jack and Joe for so generously opening up your brains to share so much value in each newsletter. I raise a Toast to you both 🙂
Louisa Ziane
COO @ Toast Brewing
“Our new tone of voice hasn’t just given us a unified voice, it has given us a way to communicate that makes us stand out from our competitors, attract lots of new customers and influences how every member of our team writes and talks about our business.”
Miriam Rune
Marketing Manager @ Whisky Foundation
FAQs
What if I don’t know what to say about my brand?
That’s exactly why we’re here. Whether you’re struggling to define your brand’s personality or just don’t know how to make your copy sound compelling, we’ll help craft words that sell—without the fluff, jargon, or generic marketing speak.
Do you just write product descriptions, or the whole site?
The whole site. We can write (or rewrite) your homepage, product pages, category pages, about page, and emails—basically anything with words that need to persuade, engage, or sell. If your ecommerce brand has a story to tell, we’ll help you tell it in a way that actually gets people to buy.
Will you match my brand’s tone of voice?
Absolutely. Whether your brand is bold and playful, luxury and refined, or no-nonsense and straight to the point, we’ll make sure your copy sounds like you. If you don’t have a clear tone yet, we’ll help define it so your messaging stays consistent across your entire store.
What if I’m not sure what’s working (or not working) in my copy?
No worries—we can start with an audit. We’ll go through your existing copy, highlight what’s missing or could work harder, and give you a clear action plan. Whether you need tweaks or a complete rewrite, we’ll make sure every word earns its place.
How long does it take?
Depends on what you need! A small project (like refining key pages) might take a week or two, while a full-site rewrite takes longer. If you’re on a tight deadline, let us know—we’re pros at making words happen fast.
Get a free 15-min copy & messaging review for your ecommerce brand
We've written high-performing product pages and stronger messaging for brands like Animal, Toast Brewing, Discord, so we know what moves the needle. Drop us your site and we'll send over a personalised Loom video with actionable fixes within 3 working days. 100% free, no strings.
- Perfect for brands doing between £1M and £5M a year
- Personalised feedback from copy & messaging pros
- Sent back to you in 3 days (or less)
