Why we love this
Why we love this
We mean, how can you not love everything about this? This is a £528 Gore-Tex parka. And the entire product description is: JACKET POTATOES > JACKETS. It's bold, it's funny, it's 100% correct. We love it.
Steal this for your brand
Let's be honest, the product description is where most brands would write 200 words about "technical fabrication" and "urban explorers."
Hell, it's what we would probably write.
But Palace looked at all that space and decided: nah, let's muck around.
And it works too. And that's because this isn't a brand that needs to convince anyone of anything. Their audience already wants the jacket. So instead of performing credibility they don't need, they spent the product description making their customer smile. Job done.
The lesson isn't "don't write copy". It's more that the best copy for your brand might look completely different to what everyone else is doing. But getting there requires knowing your audience well enough to trust them with a joke rather than a sales pitch.
And while you might not get away with a potato joke, it's definitely worth looking at your copy to see if there are places you're doing too much? Where rather than pushing for a sale you could instead try to make your customers laugh or smile or just grow fonder of your brand. Food for thought.
