Verbal identity, brand voice & copywriting studio for challenger brands

We work with challenger brands of all sizes — ecommerce, FMCG, DTC and scale-ups — who have built good traction and are now thinking about the next stage of growth.

If you feel like the messaging that got you here isn't really fit for where you're going, we'd love to chat.

Oh yeah, 100%. One of the reasons we started Do Words Good was to make sure that we could work as closely as possible with clients.

Something goes missing in that agency-with-middle-managers model, in our opinion. (And don't get us wrong, it definitely works for lots of briefs. But for brands that want to really nail their messaging, a lot gets lost in translation in our experience.)

We're a 100% remote UK agency, but Jack is based in Poole in Dorset. And Joe is based in Bishop's Stortford.

Yeah, 100%. We're not CRM pros in terms of segmentation, etc… but editing the copy/messaging in welcome flows, abandoned cart flows, post-purchase emails, launch emails, win back emails… that's all something we help clients with all the time.

Plus, if you're on Klaviyo, we can work directly in your flows so you can approve and push live lickety-split.

Our process shifts slightly depending on whether we're doing a Punch Up or a full project, but it's always rooted in research first.

Before we write a word, we'll always review your customer reviews, your competitors, get clear on your brand's USPs and story and make sure we're using consumer psychology to work with the way your customers' brains work, not against them.

Then, once we've got that in place and we're 100% aligned on the job the page/email needs to do, we write the copy in context. That means no Google Docs 99% of the time, but copy delivered in Klaviyo or Figma or in mockups so it's easy for design & dev to get it live. (Also, because Google Docs are where good copy goes to die.)

Yes, we're all about taking on projects where we can contribute meaningful chunks of work, not quick blog posts.

However, if you want to start small, the best entry point is a one-day Punch Up or a 1-week copy sprint.

Yes, 100%. We know that cashflow is a tricksy beast.

So we accept corporate cards (including Amex), and if you need to split billing out over up to 4 months, it's no biggy. (No fees or anything like that. Just let us know and we'll divvy it up.)

We can't promise a specific uplift, because there's way too many variables (traffic quality, offer, pricing, creative, site speed, etc.).

What we can promise is sharper positioning, clearer decision journeys, stronger objection handling, a more ownable brand voice and copy written to convert more customers. Every client we've worked with has seen a meaningful uplift. But we can't guarantee results. (Wouldn't it be nice if we could, though?)

Oh, definitely strategy too. We see copy as your brand strategy in words, and we try not to write a word until we've done the deeper, more strategic thinking.

(Because that's how you end up with copy that sounds nice but doesn't really reflect your brand or grow with you as you grow.)

TLDR: we'll help you figure out what to say, who you're saying it to, and what needs to be true for someone to buy… then we'll write the copy.

Ah, this is the big question, isn't it? Yes, we do use AI but almost entirely only for the boring bits. (We use it to organise our research, run sentiment analysis on customer reviews, double-check trends and studies, etc…)

But all of the thinking, positioning, drafting and final writing is done by us, the old fashioned way. So you can rest easy that we'll never send you anything with an em dash or a "this is not X, it's Y" structure.

Oh! And if you're a team that uses AI, we'll build you a brand voice copybot that writes in your voice every time.

Our lawyers have advised us to say "no comment". And considering games of FIFA used to end in thrown controllers and getting separated, that's probably for the best.