Words that do
your brand justice
Do Words Good is a copywriting and brand language studio for brands that want to do their words gooder. We help with copy, voice and everything else word-related, whether it's written by people, by robots, or you're still working out what to say.
BRAND VOICE & VERBAL IDENTITY
MESSAGING STRATEGY · FULL VERBAL IDENTITY · BRAND VOICE · AI COPYBOTWhether you're launching, rebranding or feel like you're kinda outgrowing your old copy, this is how we help you find your voice. We'll work with you to figure out what your brand stands for, how it sounds and what it says in every situation. You'll leave with a new brand voice, full brand language guidelines and a custom copybot that writes like you.
Starting at £6,500 Learn more
WEBSITE & BRAND COPYWRITING
WEBSITE COPY · COPY FOR REBRAND · LANDING PAGES · PDPS · PITCH DECKSWhether you're working on a new website, a deck or landing pages that could work a bit harder, this is how you get two senior copywriters who've written for 300+ brands sweating and obsessing over every word. (That sounded a little less smug in our heads.) Plus, we'll work in Figma so you get wireframes that are 100% ready to hand off to design & dev rather than a 30-page Google Doc.
Starting at £1,500 Learn more
Brand language & copy workshops
BRAND NARRATIVE · VERBAL IDENTITY · BRAND VOICE · AI COPYWRITINGHalf-day hands-on workshops for brand managers, marketers and founders who've somehow found themselves writing everything (or at least signing it all off). Run remotely for up to five of your team, covering everything from voice and messaging to getting AI to write like you. Less TED Talk, more half a day working on your brand together. (We make sure you always leave with stuff you can genuinely use, not just a load of scribbled notes.)
Starting at £975 (up to 5 attendees) Book a workshop
TRAIN AI TO WRITE LIKE YOUR BRAND
AI TRAINING | CUSTOM COPYBOTS | AI BRAND LANGUAGE SYSTEMSick of wrestling with AI to get copy that's only kinda on-brand? Yeah, us too. We've spent the last three years learning how to get AI to follow brand voice guidelines. Now we build custom copybots that properly write in your voice (not that karaoke version Claude and ChatGPT like to do), set up in the tools your team already uses and ready to use in 7 days.
Starting at £1,250 Learn more
Do Words Good partners with brands going through knotty messaging challenges. Whether that’s figuring out what to say, how to evolve your messaging or just how to make it stick internally, our blend of strategic thinking, deep understanding of brand language and AI-first thinking helps us create guidelines that are both brand bibles and operational how-tos on writing for your brand.
Work with us >
“Working with Jack and Joe has been an absolute game-changer for us.”
Nursem
“We’re about to kick off a DTC glow-up. The copy on our site was inconsistent and our PDPs were a bit all over the place… we knew we could do more to clearly communicate our USPs. Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we’d hoped for. It’s given us everything we need”
Lee Stafford
This was the best session on AI that I've attended, probably because writing copy is a big part of my job so it was super relevant. Jack was really thorough and clear about everything he talked us through. After the huddle up it was really obvious to me what was missing from my prompt, what I need to add and even what priority to give it to the AI to get the best results. Super happy Brand Manager here.
Animal
“Really understood the Animal ToV and brand straight away, so much so we asked them to create an internal document for circulation! Not only was the copy always great, the turnaround times were really fast. Highly recommended, instantly become part of the team.”
hello, is it words you’re looking for?
Want to pick our brains? Discuss a project? Get a demo of how we train AI to write in your brand voice?
Let’s chat. Just grab 30 minutes on our calendar and we’ll see you there.
I started Do Words Good to help ambitious brands work out what to say and how to say it. On the call we’ll look at where your words are today and what you need next.