Copywriting and messaging for brands that want to scale beyond £5M a year.
Getting ready to scale and grow? We help ecomm and lifestyle brands achieve things like scale to £20M a year and triple YOY sales with smarter copy, clearer messaging and stronger brand voices.
Get your free copy review today
Helping ambitious ecommerce brands take their copy from meh to hell f*cking yeah!
Taking that step up from growing to scaling? We help ambitious ecommerce brands turn the way they write and talk into an unfair advantage that wins them more customers and turns buyers into fans.
I want to audit my brand’s copy
I want a sh*t hot brand voice
I need copy that sells our stuff
I need a hand with everything
Get a free 15-min copy & messaging review for your ecommerce brand
We've written high-performing product pages and stronger messaging for brands like Animal, Toast Brewing, Discord, so we know what moves the needle. Drop us your site and we'll send over a personalised Loom video with actionable fixes within 3 working days. 100% free, no strings.
- Perfect for brands doing between £1M and £5M a year
- Personalised feedback from copy & messaging pros
- Sent back to you in 3 days (or less)
See some of the ways we’ve
helped brands do words gooder.
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We helped a DTC brand grow from £5M to £20M annual run rate with clearer messaging and clearer positioning.
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We helped a wholesale brand increase sales by 1200% after a 5-day sprint completely reworking their copy.
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We've helped brands raise over £10M in investment with clear, investor-focused decks.
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We helped a US plant brand triple their YOY sales with a brand voice update, copy tweaks and stronger email flows.
Free copywriting course for ecommerce brands
Learn the copywriting tricks used by brands like Surreal, Huel, Patagonia and more…
Join subscribers at brands like these 👇
Two brothers helping
ecommerce and lifestyle brands
do words gooder.
Hey! We’re Jack and Joe, two brothers who care (probably too much) about what your words make people feel and do. We help £1–£10M ecommerce teams build a brand voice they’re proud of and copy that moves the numbers on PDPs, landing pages and in Klaviyo flows. We're talking lifted add-to-basket, higher AOV and customers coming back again and again.
We start with your customer reviews and VOC research, then map messages to jobs-to-be-done and then write copy that's both on-brand and going to convert. We’re Shopify partners and Klaviyo-qualified, with 50+ brand voices and 3000+ briefs under our belts.
Teams at Discord, Toast Brewing, Beachbum and Dr. DENT have brought us in for campaigns, overhauls and brand voice projects and have seen results from “holy shit, we finally sound like us” to a £20M+ run rate and 3× YoY lifts.
Want words that sound unmistakably you (and to sell without discounting)? Book a free 15-min audit and see what we'd fix.
300+ brands helped
3000+ briefs
50+ brand voices
Good words about DO Words Good
Their ability to understand our brand was astounding
Their ability to understand our brand was astounding. Jack ran a session to distill down where we wanted to take the brand and then cut through the noise to revolutionise how we sounded.
Suddenly we sounded fresh, vibrant & engaging, even though we were saying the same thing…incredible!
Josh Cacares
Head of Marketing @ fwip
Flipping awesome! How in gods name you managed to write it all so cohesively bewilders me. So many lightbulb, “yes, of course” moments.
Do Words Good really knows their stuff. Messaging is hard, and usually takes a ton of iterations to get right. Their advice didn’t just help us write better copy, it helped us figure out the big picture messaging and make sure we publish content that always connects with our customers. It really leveled us up.
Wes Hather
Founder @ Spot & Outreach.io
Really understood the Animal ToV and brand straight away, so much so we asked them to create an internal document for circulation! Not only was the copy always great, the turnaround times were really fast. Highly recommended, instantly become part of the team.
Kat Stanton
Brand Manager @ Animal
Flippin’ love these joy-filled insights arriving in my inbox. Thank you Jack and Joe for so generously opening up your brains to share so much value in each newsletter. I raise a Toast to you both 🙂
Louisa Ziane
COO @ Toast Brewing
“Our new tone of voice hasn’t just given us a unified voice, it has given us a way to communicate that makes us stand out from our competitors, attract lots of new customers and influences how every member of our team writes and talks about our business.”
Miriam Rune
Marketing Manager @ Whisky Foundation
FAQs
What exactly do you do at Do Words Good?
We write copy that actually earns its place on the page. Headlines that get noticed. Product descriptions that sell. Emails people open. Social media copy that makes them stop scrolling. It’s all built around your brand message, your target audience, and maximum impact for your business.
No filler, no “just because” words. If it’s on your website content, it’s there for a reason.
Can you make our web copy sound like us but better?
That’s our favourite kind of project. We’ll help you nail a brand voice that feels natural, true to you, and easy to use. Then we’ll carry it through every touchpoint so you sound like yourself whether it’s your home page, a sales email, or an Instagram caption.
The goal: a voice your target market recognises instantly and remembers.
Will this help us get more people to buy?
That’s the plan. We mix selling power with engaging copy that inspires trust, answers questions before they’re asked, and nudges the right people to take the next step.
It’s not about tricking potential customers. It’s about making the buying decision feel like the obvious choice.
Can you write our product descriptions?
All day. We write product descriptions that go beyond listing features. They highlight the benefits, remove doubts, and make it hard for someone to click away without adding to basket.
Think of them as tiny salespeople working 24/7.
Which one of you is a better copywriter?
Ha! Nice try, not falling into that trap. If you ask who's better at FIFA though...
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