Seep’s super clever mnemonic branding trick

Getting people to remember your brand name is not easy. Especially if you have a made up brand name or a brand name that's difficult to spell.

Which is why we love this h2 on the Seep website. Turns their brand name into a mnemonic device to help people remember it.

Full disclosure: there's a few things about this copy that we'd love to tweak and change to make it land even harder.

But, that said, we forgot to add this to our swipe file the first time we saw it. Then the other day, we remembered that Seep stood for "Sustainable everyday essential products", Googled that phrase and got this screenshot in 10 seconds flat.

So, it works. That's for sure.

However, if you've got a brand name that isn't a mnemonic device or an acrostic poem, never fear. There are lots of other ways to get your name to stick.

👉 Use it in your headlines and across the site, where you can. We looked at this with Toast Brewing, but if you can squeeze your brand name into headlines naturally, you're onto a winner.

👉 Use your brand name in different contexts. In headlines, in your sign off, as "the [brand name] guarantee" or "the [brand name] promise" etc... Studies show that when we encounter stuff in slightly different contexts, we remember it better.

👉 Make it rhyme. It's a tale as old as time, but we remember things that rhyme. So next time you want to make your brand name stick, just take a deep breath and remember this trick.

OK, we'll stop there. But you get the point. It doesn't have to be prominent, but rhyming something with your brand name makes it super memorable.

But really, if you're a new brand, making sure your name is top of mind (however you do it) is the move.

So many brands focus on the short-term stuff and forget that somebody remembering your brand and knowing what you stand for is crucial for long-term growth that isn't reliant on paid spend.