Take your brand’s voice from this
Scaling brands need clear, strong voices. And that’s where we come in.
We’ve developed 40+ full brand voices, from outdoor lifestyle brands to mobile networks, so their teams know how to write copy that’s always on-brand, on-message and ready to sell.
Scaling brands need clear, strong voices. And that’s where we come in.
We’ve developed 40+ full brand voices, from outdoor lifestyle brands to mobile networks, so their teams know how to write copy that’s always on-brand, on-message and ready to sell.
Work with the copywriters that have done words gooder for brands like these
Brand voice is your
unfair advantage.
Let’s turn it all the way up to 11.
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We’ve developed full brand voices for everyone from outdoor lifestyle brands to mobile networks to a weird robot mascot. (Don’t ask.)
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We’ve run more than 100 sessions to help brands figure out their voice and what makes them stand out.
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300+ other brands have used our brand voice resources to sound more like themselves and less like everyone else.
Brand voice is your
unfair advantage.
Let’s turn it all
the way up to 11.
0
We’ve developed full brand voices for everyone from outdoor lifestyle brands to mobile networks to a weird robot mascot. (Don’t ask.)
0
We’ve run more than 100 sessions to help brands figure out their voice and what makes them stand out.
0
300+ other brands have used our brand voice resources to sound more like themselves and less like everyone else.
Get a brand voice that
finally does your vision justice.
Or drop a line to hello@dowordsgood.com 🤙
If your messaging isn’t quite living up to your vision for the brand, we’re here help you fix it. We create brand voices that turn your mission into consistent, on-brand language, so every word you publish speaks directly to the customers you actually want.
Let's figure out who your
brand actually is
We’ll help you and your team articulate what you really stand for beyond the buzzwords and turn it into a voice that finally does your brand justice.
Let's make sure your
audience hears it
The best brand voices meet the audience where they’re at. They don’t copy, but they feel aligned with how your audience speak. We’ll help you make that happen.
Let’s build your voice together,
not hand it down from on high
No cookie cutter shit here. From real-time workshops to async reviews, we co-create your voice with the people who are going to live and breathe it. That way, it'll stick.
Let's get it all documented
and implemented
No dusty PDFs here. You’ll get practical, team-ready tools (like cheatsheets, guidelines, custom GPTs...) plus guidance on rolling it out so your voice shows up everywhere it should, every time.
100 trees planted
We’ll plant 100 trees in your brand’s name at the end of the project.
Collaborative process
No disappearing acts here. We’ll become like an extension of your team.
No BS. No drama.
No rigid processes. No egos. We just want you 100% happy with your copy.
“Cut through the noise to
revolutionise how we sounded”
Hey! 👋 We’re Jack and Joe! Two brothers on a mission to help brands that do good do words gooder.
We’re a tiny-but-mighty copy studio built around one simple idea: when you really care about what you’re building, your words should reflect that.
We only work with a handful of brands at a time. The kinds of brands we’d happily shout about in the pub, buy from ourselves, or recommend to our mates.
And why so small? Because bureaucracy kills creativity.
But two copywriters giving a shit about your brand like it was their own, collaborating closely with you, asking nosy questions, and doing everything we can to make your copy clearer, stronger, and more you?
That’s what makes a brand stand out and grow.
If that sounds up your street, let’s grab a virtual coffee 👇
Or drop a line to hello@dowordsgood.com 🤙
Join ambitious ecomm brands
getting copy tips every Tuesday
Weekly deep-dives into copywriting tips proven to help you sell more stuff. (Consumer psychology, copywriting frameworks and real-life examples in every email.)
Read by legends at brands like these 👇
What the
actual FAQ?
Here are a few questions people have actually asked. And a few not-so-real ones for some SEO juice, of course.
What if I don’t know what my brand voice should be?
That’s exactly what we help you figure out. Whether you’re starting from scratch or just feel like your current voice is a bit…meh, we’ll define a tone that actually fits your brand—and makes your copy stand out.
Will my brand still sound like me?
Yes! We don’t believe in cookie-cutter voice guides. Instead, we develop a tone of voice that’s unique to your brand, products, and audience. The goal isn’t to change how you sound—it’s to refine it so your messaging is sharper, clearer, and more consistent across every touchpoint.
How is this different from just writing my website copy?
A brand voice guide isn’t just about what you say—it’s about how you say it, across everything you write. We’ll create a set of rules, examples, and guidelines so that no matter who’s writing—whether it’s you, your team, or a future hire—your brand sounds like one brand, everywhere.
What if I already have a brand voice but it’s not working?
Then we’ll tweak it. Maybe your tone isn’t connecting with customers, or maybe it’s inconsistent across different channels. We’ll pinpoint what’s missing and make sure your voice actually helps sell your products, build trust, and strengthen your brand.
How long does it take?
Most brand voice projects take a few weeks, depending on how in-depth you need it to be. We’ll give you a clear timeline upfront, and if you need it fast, let us know—we know how to move quickly without sacrificing quality.
Got a question? Drop a line to hello@dowordsgood.com 🤙
👋 Wait, before you bounce…
Got 15 minutes? Let’s nail down one way to dial up your brand voice together.
No pressure. No BS. We’ll listen to how you talk about your mission, share a fresh perspective on your tone, and pinpoint one tweak that’ll make your messaging feel unmistakably you.
Worst case? You walk away with a clear voice tip you can use right now.
Best case? We’re a good fit and we’ll do some really cool shit together.
We've done words gooder for brands like these 👇
👋 Wait, before you go…
Got 15 minutes? Let’s nail down one way to dial up your brand voice together.
No pressure. No BS. We’ll listen to how you talk about your mission, share a fresh perspective on your tone, and pinpoint one tweak that’ll make your messaging feel unmistakably you.
Book a free chatWe’ve done words gooder for: