Copywriting advice for e-comm brands that want sh*t-hot, wallet-opening words.
Dive into the archive of no-BS copywriting advice on writing killer copy, full of tips and tricks you can use to immediately grow your brand and sell more stuff.
How to nail the bad review trend (and increase ad CTR by 27%)
Steal Spacegoods’ PDP messaging & layout trick to make customers say “yes!”
How copy can save the day when sh*t hits the fan over BFCM & Christmas
How to nail the “we’re sorry” trend that’s everywhere at the moment
3 (more) bits of copy we’re loving this month (and why they work)
Steal our three-word trick to massively improve your product descriptions
How to write emotion-led copy that makes your brand stand out like Magic Spoon
Steal Peachie’s clever messaging trick to make your copy resonate better
How Starface use orthography to build a killer brand voice their customers love
Why Oatly’s brand voice is so damn good (and how yours can be, too)
3 bits of brilliant copywriting we’re loving right now (and why they work)
Steal Huel’s copywriting trick to turn your customers into a community
How Patagonia chooses what to say (and how you can steal it)
Steal our 6-second before-after-bridge trick for 🔥 social ad copy
How to flip cliches to write ads and copy like The Economist, VW and Taco Bell
How to write FAQs that catch your buyers before they bounce (with examples)
Why we’re here for bringing back bold, imperfect copywriting
Steal Surreal’s Generation Effect copy trick to make your brand un_orgettable
Get more repeat orders and fewer returns with this 5-min email fix.
Steal Lucky Saint’s 5-part storytelling framework to make your brand story stick
Why “talking like your customer” can backfire (and how we helped Animal avoid it)
77% of brands don’t use their voice consistently. Here’s how to keep yours on point.
How to make your copy stand out in a crowded category (with examples from Botivo)
Steal our 9 step pre-publish copy checklist to make sure everything you publish is 👌
How Dove, Moment & Bloom & Wild nailed their Father’s Day copy (and how you can too)
Want 21% more engagement? Steal Thinx’s strategy of saying the thing other brands won’t.
How to boost your sales by 42% with this quick product page tweak
Go woke, go broke? Nope. Inclusive language is better for the world & your brand.
How Patagonia used a 100-year-old technique to cleverly grab customers’ attention
This easy 5-min copy tweak can improve your conversions by 56.34%
How to sell your products without getting the ick (i.e. ethically)
3 super-smart copywriting tricks you can steal from Who Gives a Crap
Making this small tweak can make your copy instantly more persuasive
How you can flip your copy and messaging to make your customer the hero
3 copywriting lessons you can learn from Die Hard (yep, seriously -ish.)
The sneaky reason your copy might feel a bit flat (hint: it’s not your words)
How Bold Bean Co’s smart copywriting makes their customers happy to pay more
Your customers have already written your best copy (you just have to steal it)
How to write identity-led copy that makes customers say ‘that’s so me’
If your copy feels off but you can’t quite put your finger on why… read this.
Don’t worry, be happy: How feel-good copy can win over more customers
How bad reviews can make the best ads (with examples from Oatly, Collider & more)
No mo’ FOMO: 3 science-backed abandoned cart tactics that work
Your brand only has a voice if you have something worth saying.
5 (and a half) ways to improve your copy without changing a single word
How you can write copy that turns returns and refunds into repeat customers
The golden rule of writing funny copy: always punch up, never down.
How to turn your rough first drafts into wallet-opening copy your cutomers love.
5 hero section tips you can steal from brands like Bloom & Wild, Grind and Loop.
Should your brand swear? (And how to do it without sounding like a $%*!)
Two brothers helping
ecommerce and lifestyle brands
do words gooder.
Hey! We’re Jack and Joe, two brothers who care (probably too much) about what your words make people feel and do. We help £1–£10M ecommerce teams build a brand voice they’re proud of and copy that moves the numbers on PDPs, landing pages and in Klaviyo flows. We're talking lifted add-to-basket, higher AOV and customers coming back again and again.
We start with your customer reviews and VOC research, then map messages to jobs-to-be-done and then write copy that's both on-brand and going to convert. We’re Shopify partners and Klaviyo-qualified, with 50+ brand voices and 3000+ briefs under our belts.
Teams at Discord, Toast Brewing, Beachbum and Dr. DENT have brought us in for campaigns, overhauls and brand voice projects and have seen results from “holy shit, we finally sound like us” to a £20M+ run rate and 3× YoY lifts.
Want words that sound unmistakably you (and to sell without discounting)? Book a free 15-min audit and see what we'd fix.
300+ brands helped
3000+ briefs
50+ brand voices
FAQs
Who is this blog for?
This blog is for anyone who needs practical, straight-talking copywriting tips they can put to work right away, whether you’re writing sales copy for your own product or service, creating content for a brand, or just trying to level up your good copywriting habits and writing style. If you’re a founder, marketer, or copywriter who wants to make more money without feeling gross about it, you’re in the right place.
What will I learn here?
You’ll learn how to start writing with a clear key message, craft a unique selling proposition that actually stands out in your target market, and grab your target customer’s attention from the very first line. We cover everything from tiny things like fixing passive voice and tightening your sentence length to using short sentences for punch, and structuring your entire piece so it flows. It’s all actionable advice you can use to improve your writing skills and get better results and all backed up with examples and consumer psychology.
Do I need to be a professional copywriter?
Absolutely not. Whether you’re a small business owner, a marketer, or just someone who needs to create content that converts, the important skills you’ll learn here will help you write copy that connects. We keep everything in plain English language, so you can apply it right away.
How long are the posts?
It depends on the topic. Some posts are quick wins you can action in minutes, while others go deeper into strategy. We focus on giving you exactly what you need without padding for the sake of word count, so you get the most value in the shortest possible time.
Will this help me sell more?
Yes, if you put it into practice. Everything we share is designed to help you speak directly to your audience, solve their problems, and make them feel confident choosing you over the competition. Done right, that means more sales, stronger loyalty, and copy that works harder for your business.