Copywriting advice

Breakdowns of how great brands use language to stand out and sell more. All backed by consumer psychology, real-world examples and templates you can steal.

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Brand voice & messaging

Why brand voice is actually a terrible name for brand voice

4 Jun 2026 · 13 min read

Candy Kittens billboard

3 bits of copy we loved in April 2026 (and why they work)

12 May 2026 · 14 min read

Brand voice & messaging

Why AI needs Goldilocks examples to nail your brand voice

29 Apr 2026 · 14 min read

AI copywriting tips

Why even the best brand voice doc isn’t quite right for AI (with Monzo brand voice examples)

8 Apr 2026 · 16 min read

AI copywriting tips

Why AI copywriting always loses your brand voice and how to fix it with a belief brief

1 Apr 2026 · 15 min read

Steal Botivo's sentence-level storytelling trick

Copywriting techniques

Steal Botivo’s sentence-level storytelling trick

18 Mar 2026 · 10 min read

See if your brand voice is ready for AI

Almost every brand voice doc we've ever seen was written for the way humans think about writing. Our tool measures whether you're giving AI everything it needs to nail your voice.

Check your voice

Mother's Day copy — Bloom & Wild

Steal Bloom & Wild’s tips for writing better Mother’s Day copy

11 Mar 2026 · 14 min read

Dove Reddit Campaign

3 bits of copy we loved in February (and why they work)

5 Mar 2026 · 10 min read

Copywriting swipe file

Copywriting techniques

How to beat writer’s block when you’re writing copy for your ecomm brand

26 Feb 2026 · 11 min read

Spacegoods copywriting featured

Strategy & positioning

Steal Spacegoods’ messaging trick to appeal to more customers

13 Feb 2026 · 13 min read

January featured

3 bits of copy we loved in January (and why they’re so good)

5 Feb 2026 · 9 min read

Nike featured image

Brand voice & messaging

Want more consistent messaging? Do what we do. Copy Nike.

5 Feb 2026 · 15 min read

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Jason's featured image

Consumer psychology

Steal Jason’s Sourdough copywriting trick to make your products feel more affordable

5 Feb 2026 · 17 min read

Bold Bean price sensitivity (1)

Consumer psychology

Steal Bold Bean’s copywriting trick for handling customer price sensitivity

5 Feb 2026 · 14 min read

How to make your copy stand out in 2026

Strategy & positioning

3 ways to make your copy stand out to your customers in 2026

12 Jan 2026 · 14 min read

December post

3 more bits of copy we loved in December (and why they work)

17 Dec 2025 · 11 min read

Bad review trend

Copywriting techniques

How to nail the bad review trend (and increase ad CTR by 27%)

3 Dec 2025 · 17 min read

Spacegoods copywriting

Strategy & positioning

Steal Spacegoods’ PDP messaging & layout trick to make customers say “yes!”

26 Nov 2025 · 14 min read

How copy handles mess ups

Strategy & positioning

How copy can save the day when sh*t hits the fan over BFCM & Christmas

19 Nov 2025 · 11 min read

How to nail the “we’re sorry” trend that’s everywhere at the moment

6 Nov 2025 · 10 min read

Big Rock copy example

3 (more) bits of copy we loved in October (and why they work)

29 Oct 2025 · 10 min read

Product description tips

Copywriting techniques

Steal our three-word trick to massively improve your product descriptions

24 Oct 2025 · 14 min read

Magic Spoon emotion-led copy

Copywriting techniques

How to write emotion-led copy that makes your brand stand out like Magic Spoon

15 Oct 2025 · 14 min read

Peachies featured image

Copywriting techniques

Steal Peachie’s clever messaging trick to make your copy resonate better

1 Oct 2025 · 10 min read

Brand voice & messaging

How Starface use orthography to build a killer brand voice their customers love

29 Sep 2025 · 12 min read

Brand voice & messaging

Why Oatly’s brand voice is so damn good (and how yours can be, too)

17 Sep 2025 · 11 min read

Barkbox copy

3 bits of brilliant copywriting we’re loving right now (and why they work)

11 Sep 2025 · 10 min read

Huel Community Copywriting

Consumer psychology

Steal Huel’s copywriting trick to turn your customers into a community

3 Sep 2025 · 12 min read

Patagonia buyer journey copy

Strategy & positioning

How Patagonia chooses what to say (and how you can steal it)

27 Aug 2025 · 10 min read

B-A-B formula

Steal our 6-second before-after-bridge trick for 🔥 social ad copy

20 Aug 2025 · 10 min read

Taco Bell ad featured image

How to flip cliches to write ads and copy like The Economist, VW and Taco Bell

13 Aug 2025 · 12 min read

How to write FAQs featured image

Copywriting techniques

How to write FAQs that catch your buyers before they bounce (with examples)

7 Aug 2025 · 12 min read

Messy copy featured image

Why we’re here for bringing back bold, imperfect copywriting

31 Jul 2025 · 14 min read

Generation effect

Consumer psychology

Steal Surreal’s Generation Effect copy trick to make your brand un_orgettable

23 Jul 2025 · 10 min read

Order confirmation fix

Get more repeat orders and fewer returns with this 5-min email fix.

16 Jul 2025 · 10 min read

Strategy & positioning

Steal Lucky Saint’s 5-part storytelling framework to make your brand story stick

9 Jul 2025 · 14 min read

Language mirroring

Brand voice & messaging

Why “talking like your customer” can backfire (and how we helped Animal avoid it)

3 Jul 2025 · 13 min read

Brand voice & messaging

77% of brands don’t use their voice consistently. Here’s how to keep yours on point.

3 Jul 2025 · 15 min read

Botivo branding

Strategy & positioning

How to make your copy stand out in a crowded category (with examples from Botivo)

23 Jun 2025 · 13 min read

Copywriting techniques

Steal our 9 step pre-publish copy checklist to make sure everything you publish is 👌

11 Jun 2025 · 16 min read

Father's Day copy

Copywriting techniques

How Dove, Moment & Bloom & Wild nailed their Father’s Day copy (and how you can too)

4 Jun 2025 · 9 min read

Thinx copy example

Copywriting techniques

Want 21% more engagement? Steal Thinx’s strategy of saying the thing other brands won’t.

28 May 2025 · 10 min read

Copywriting techniques

How to boost your sales by 42% with this quick product page tweak

28 May 2025 · 7 min read

Diversity & community graffiti

Strategy & positioning

Go woke, go broke? Nope. Inclusive language is better for the world & your brand.

14 May 2025 · 13 min read

Patagonia

Consumer psychology

How Patagonia used a 100-year-old technique to cleverly grab customers’ attention

7 May 2025 · 9 min read

Readability 101

Copywriting techniques

This easy 5-min copy tweak can improve your conversions by 56.34%

7 May 2025 · 10 min read

Earth Day 2025

Copywriting techniques

How to sell your products without getting the ick (i.e. ethically)

23 Apr 2025 · 8 min read

Who Gives a Crap

Copywriting techniques

3 super-smart copywriting tricks you can steal from Who Gives a Crap

22 Apr 2025 · 10 min read

Writing in tenses

Consumer psychology

Making this small tweak can make your copy instantly more persuasive

14 Apr 2025 · 8 min read

Heroes

Copywriting techniques

How you can flip your copy and messaging to make your customer the hero

2 Apr 2025 · 6 min read

Die Hard Copy

3 copywriting lessons you can learn from Die Hard (yep, seriously -ish.)

31 Mar 2025 · 9 min read

Flat copy

Copywriting techniques

The sneaky reason your copy might feel a bit flat (hint: it’s not your words)

26 Mar 2025 · 8 min read

Bold Beans

Strategy & positioning

How Bold Bean Co’s smart copywriting makes their customers happy to pay more

26 Mar 2025 · 8 min read

Reviews

Copywriting techniques

Your customers have already written your best copy (you just have to steal it)

26 Mar 2025 · 10 min read

Consumer psychology

How to write identity-led copy that makes customers say ‘that’s so me’

26 Mar 2025 · 6 min read

Copywriting rhythm

Copywriting techniques

If your copy feels off but you can’t quite put your finger on why… read this.

12 Mar 2025 · 10 min read

Be happy

Consumer psychology

Don’t worry, be happy: How feel-good copy can win over more customers

12 Mar 2025 · 6 min read

Bad reviews2

Copywriting techniques

How bad reviews can make the best ads (with examples from Oatly, Collider & more)

12 Mar 2025 · 9 min read

FOMO featured

Consumer psychology

No mo’ FOMO: 3 science-backed abandoned cart tactics that work

11 Mar 2025 · 11 min read

Brand voice & messaging

Your brand only has a voice if you have something worth saying.

11 Mar 2025 · 18 min read

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Copywriting techniques

5 (and a half) ways to improve your copy without changing a single word

11 Mar 2025 · 13 min read

Returns copy

Copywriting techniques

How you can write copy that turns returns and refunds into repeat customers

10 Mar 2025 · 16 min read

funnycopy

Copywriting techniques

The golden rule of writing funny copy: always punch up, never down.

6 Mar 2025 · 14 min read

Copywriting techniques

How to turn your rough first drafts into wallet-opening copy your customers love.

6 Mar 2025 · 18 min read

Hero sections

Copywriting techniques

5 hero section tips you can steal from brands like Bloom & Wild, Grind and Loop.

6 Mar 2025 · 16 min read

Swearing in copy

Brand voice & messaging

Should your brand swear? (And how to do it without sounding like a $%*!)

6 Mar 2025 · 15 min read

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Copywriting techniques

Tiny words, big wins: 5 microcopy tweaks and fixes that will boost your sales.

5 Mar 2025 · 13 min read

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