We’re opening up the swipe file to share 3 killer copy moments: a tea brand’s cheeky ad, a dog treat headline, and a humble sustainability note that oozes trust.
3 bits of brilliant copywriting we’re loving right now (and why they work)
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Dive into all our think pieces on ethical copywriting, marketing mindset and more.
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Why we’re here for bringing back bold, imperfect copywriting
What do Marvel movies, French cinema, and rogue punctuation have to do with your copy? More than you think. Let’s get into it.
How to sell your products without getting the ick (i.e. ethically)
Struggling with that awkward tension when you’re a brand doing good stuff in the world, but you still have to participate in capitalism and sell things? Read this.
3 copywriting lessons you can learn from Die Hard (yep, seriously -ish.)
A completely, 100% serious post about the things Die Hard teaches you about writing for your brand. Yippee-ki yay, Do Words Gooders!
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The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these 👇
The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these
