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Icon Expert website copy audit

Get your copy reviewed by expert ecommerce copywriters in 48 hours.

If it doesn’t help, we’ll send your money back. No questions or BS. 

Get your website copy audited by copywriters who've been lucky enough to give advice to brands like these

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Copy MOT hero

You don’t always need a full 6-week project. Sometimes, you just need a second pair of eyes.

Need an expert opinion? We’ll review any page (PDP, homepage, email, you name it) and send you a 20-minute video plus a one-page action plan back within 2 working days. 

Find out what’s already working

We’ll highlight your most compelling headlines and nuggets of copy so you know exactly what you should be doubling down on.

Fix the bits quietly costing you sales

We’ll spot any awkward phrasing or missed opportunities that might be dragging your conversion down, then give you bite-sized rewrites to swap in ASAP.

Uncover the stuff that’s turning people away

From confusing CTAs to clarity gaps and social proof not pulling its weight, we’ll unearth the sneaky things that can tank conversions and show you how to fix them.

See where you’re blending in

We’ll spot where your messaging is making you blend in with the competition and how to fix it. Because brands that stand out grow faster and sell more.

20-minute video review

We’ll review your copy and walk you through everything we can see that you can fix.

100% actionable feedback

This isn’t a copy roast. We’ll give you tips, tricks and pointers on how to fix the things we spot.

Guidelines on next steps

We’ll send over a recording of our review and a doc of ideas, copy suggestions and brands for inspo.

Money-back guarantee

Watch the video and feel like it made no difference? Just email and we’ll refund you. No drama.

“Their ability to understand
our brand was astounding.”

Hey! 👋 We’re Jack and Joe! Two brothers on a mission to help brands that do good do words gooder.

👋 Hey! We’re Jack and Joe, co-brothers, co-founders, and co-pywriters who’ve been writing words long enough to have made all the mistakes (so you don’t have to).

Do Words Good is our two-person copywriting studio that helps brands doing genuinely good things do their words gooder.

Our biggest goal: to help brands that are on a mission to do good turn the way they write and talk about their brand into an unfair advantage.

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How it works

1. Book your audit

Tell us what site you want us to review, if there’s anything in particular you want help with and book it in.

Book your audit

2. We’ll review it

We’ll do an internal review of your site together, then one of us will record a video of all our feedback and advice.

We’ll review it

3. We’ll send it back

2 working days later, we’ll send over your video and some feedback you can implement straight away.

We’ll send it back

What the
actual
FAQ?

Here are a few questions people have actually asked. And a few not-so-real ones for some SEO juice, of course.

Is this just a sales pitch in disguise?

Absolutely not. Would we love to work with you if you ever needed a copywriting studio? 100 percent. But we don’t believe in starting working relationships with new clients on the back of trickery and BS.

This is a straight-up copywriting audit — not a sales funnel. Just like our power hours, these videos are designed to give you everything you need to fix your existing website copy and keep your brand voice consistent. Expect no fluff, no pressure, just solid insights tailored to your business goals.

What kind of pages can I send?

Anything at all. You’ll get the most value if you send a homepage or PDP, but we’re happy to dive into a service page, email, about page, or any web copy you want feedback on. Doesn’t even have to be live — a Figma link, dev link or rough draft works just fine. If it's a web page, we can help.

How do I send it?

Drop the URL or upload a PDF during checkout. Easy. If it’s the same page you’ve been stressing about for weeks, even better — we’ll help you get clarity fast.

What do I get?

A 20-min video where we walk through your page, give you a professional copywriter review, and flag quick wins and deeper fixes. Plus a doc packed with actionable suggestions, copy ideas, and examples from brands doing it well. This isn't a website audit that looks at performance specs like website speed, it looks at your current copy to see what's working, what's not, and how you can get everything moving in the right direction.

Do I get a rewrite?

Nope — this isn’t a full rewrite. It’s a website audit with actionable tips, strategic pointers, and ideas to tighten up your copy needs. That said, we’ll always throw in rough lines and brand messaging examples to get your wheels turning.

What if the video doesn't help me at all?

This is super unlikely. We pack each video with honest, practical advice and past clients have said they got more value than from some full-on copywriting services. But if for any reason it totally misses the mark, just email us — we’ll refund you. No drama, no weird vibes.

Our goal is to make sure your web pages are working harder for you, and that you walk away with clarity, confidence, and a bunch of ideas that actually align with your brand voice and business goals.

Who is this for?

This is ideal for small business owners, founders, and potential customers who want a fresh, outside perspective on their website copy. We highly recommend working with us if you want to attract your ideal clients, turn casual visitors into loyal buyers, and walk away with a complete set of actionable ideas you can implement right away. Whether you’ve been in business for years or are just getting started, you’ll get targeted feedback designed to help your brand communicate more clearly and convert more effectively.

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