The weekly copywriting newsletter to take your brand’s copy from “meh” to “hell f*cking yeah!”
Copywriting deep-dives in your inbox, every Tuesday
Practical copywriting tips for DTC & e-commerce brands
Complete access to our full library of copywriting advice
Get access to the same advice we’ve given to rad brands like these 👉
Get access to the same advice we’ve given to rad brands like these 👇
Learn how to win more customers
and open more wallets.
(Without pulling your hair out.)
Learn how to write your own copy and feel wicked smaht.
Copywriting is 50% science, 50% creativity, and 10% not being good at maths. We’ll show you how good copywriting works and help you learn how to combine those techniques with out-of-the-box thinking to produce your own pro-level copy.
You, after you write your first conversion-boosting headline 👇
Become a ChatGPT wiz and get AI writing you shit hot copy.
AI copy can be great. But it can also absolutely fucking suck. Learn how to get AI writing you 🔥 copy (with weekly prompts and scripts) and how to tell the difference between AI copy you can use and AI copy that needs to go straight in the trash.
Pretty soon, you and AI will be dancing hand in hand like this 👇
Steal copy techniques and ideas from big brands that are killing it.
Big brands spend hundreds of thousands (millions in some cases) writing and testing copy. So we’ll help you steal those techniques (and maybe get a bit of inspiration) so you can write big brand copy that converts, even on a shoestring budget.
Learn how to go all Nic Cage on copy techniques that win hearts and open wallets.
Make sure everything you write connects with your people.
The copy you need to sell accounting software to CEOs is a little different to the copy you need to sell kombucha to college kids. So we’ll show you how to write copy that strikes a chord with your people and sends them running to that "buy now button".
Then you’ll be able to write stuff that has your customers doing this every time they see your stuff 👇
Turn more browsers into buyers with quick copy fixes.
Sometimes, the quickest copy wins are small edits and little tweaks that can make a MASSIVE difference. We’ll show you some of our tried-and-tested quick fixes that can turbo-charge your copy and skyrocket your conversions in just a few minutes.
Go all Chris Martin on your brand's copy and find quick and easy fixes to start making more sales.
Feel confident writing your own copy and forget those pre-publish jitters.
Nothing sucks more than not being sure if your copy is good enough when it comes to hitting publish. That’s why we’ll arm you to the teeth with enough copywriting tips, tricks and techniques to know you’ve nailed it, every time.
Let us be the Morpheus to your Neo and show you just how deep this copywriting rabbit hole goes.
Learn how to write your own copy and feel wicked smaht.
Copywriting is 50% science, 50% creativity, and 10% not being good at maths. We’ll show you how good copywriting works and help you learn how to combine those techniques with out-of-the-box thinking to produce your own pro-level copy.
You, after you write your first conversion-boosting headline 👇
Become a ChatGPT wiz and get AI writing you shit hot copy.
AI copy can be great. But it can also absolutely fucking suck. Learn how to get AI writing you 🔥 copy (with weekly prompts and scripts) and how to tell the difference between AI copy you can use and AI copy that needs to go straight in the trash.
Pretty soon, you and AI will be dancing hand in hand like this 👇
Steal copy techniques and ideas from big brands that are killing it.
Big brands spend hundreds of thousands (millions in some cases) writing and testing copy. So we’ll help you steal those techniques (and maybe get a bit of inspiration) so you can write big brand copy that converts, even on a shoestring budget.
Learn how to go all Nic Cage on copy techniques that win hearts and open wallets.
Make sure everything you write connects with your people.
The copy you need to sell accounting software to CEOs is a little different to the copy you need to sell kombucha to college kids. So we’ll show you how to write copy that strikes a chord with your people and sends them running to that "buy now button".
Then you’ll be able to write stuff that has your customers doing this when they see your stuff 👇
Turn more browsers into buyers with quick copy fixes.
Sometimes, the quickest copy wins are small edits and little tweaks that can make a MASSIVE difference. We’ll show you some of our tried-and-tested quick fixes that can turbo-charge your copy and skyrocket your conversions in minutes.
Go all Chris Martin on your brand's copy and find quick and easy fixes to start making more sales.
Feel confident writing your own copy and forget those pre-publish jitters.
Nothing sucks more than not being sure if your copy is good enough when it comes to hitting publish. That’s why we’ll arm you to the teeth with enough copywriting tips, tricks and techniques to know you’ve nailed it, every time.
Let us be the Morpheus to your Neo and show you just how deep this copywriting rabbit hole goes.
Get the copywriting newsletter that helps you get 🔥 copywriting skills and write better copy
Whether you’re a founder, a seasoned marketer or an aspiring copywriter (or something else entirely, everyone’s welcome), the DWG weekly newsletter will help you write better copy.
Every Tuesday at 4pm (GMT), we send out our newsletter that’s packed with practical tips and copywriting tricks that cover everything from the latest trends and techniques to old faithful copywriting tricks that predate the Mad Men era.
Perfect if you’re working on…
Get killer copywriting tips & tricks in your inbox every Tuesday.
Learn from the same advice we’ve used to help rad brands do things like....
12X their sales in a week.
Appear in Forbes, Business Insider and CNBC.
Hit a $484M valuation in 6 months.
Raise over $97M in investment.
12X their sales in a week
nail down their brand voice
triple their Amazon sales
We’re Jack & Joe, two brothers with 17+ years of experience writing for some pretty massive brands. Now, we’re on a mission to help mission-led ecommerce businesses stand out, tell better stories, and sell more stuff.
Whether that’s making the world greener (love that), treating people better (love that too) or just fighting shitty practices in your industry (love that three), we’ve got all the time in the world for brands that don’t just want to flog stuff, but that want to stand for something.
And that’s why we launched Do Words Good. To help brands that do good do their words gooder.
What the FAQ?
When will I get the emails?
We send our weekly email newsletter every Tuesday at 4pm GMT. Just after you’ve powered through Monday’s admin, when you’re finally ready to get stuck in and need a smart, to-the-point copy tip in your inbox.
What’s in the emails?
Every week, you’ll get clear, actionable advice on how to write better copy—without the fluff. Everything’s based on over a decade of writing for some of the world’s biggest brands, so you’re getting real, proven insights. Some weeks we dive into one technique and how you can put it to use and other weeks we dive into broader messaging tricks. If you've ever got something you want us to dive into, just hit reply to our emails. Plus, you’ll get instant access to an archive of past tips, so you can dip back in whenever you need.
Can I reply to the emails with questions?
Yep! Hit reply and fire away. We do our best to make sure every email hits the spot, but if there’s something you need help with, let us know—we might cover it in an upcoming email or send you a personalised tip. And if you’re hitting a creative block, you’re not alone—this newsletter’s here to help you get past it.
I’ve only just launched my business—will this help me?
Absolutely. If you’re just getting started, these emails will help you nail your messaging from the get-go. No more staring at a blank screen, second-guessing every word, or wondering why your copy isn’t converting. You’ll learn the key components of good copy and how to speak directly to your potential customers.
How is this different from all the other copywriting newsletters?
We skip the waffle, the recycled advice, and the overly technical breakdowns. Every email is straight to the point, actually useful, and packed with tips you can put into action right now. We’re not here to overwhelm you—we just want to help you grab your readers’ attention, understand the essential components of persuasive copy, and build trust with your audience.
Think of it as one of the few marketing newsletters worth opening. And if you’re after further reading, we’ll sometimes point you to the perfect example, relevant information or a trusted email copywriter to dig deeper.
Dive into free tips and tricks 👇
Steal Peachie’s clever messaging trick to make your copy resonate better
Peachies beat Pampers by selling sleep, not nappies. Learn their Ladder of Why messaging trick to make your copy resonate.
How Starface use orthography to build a killer brand voice their customers love
The words you write matter. But so do your full stops, emojis and lowercase letters. Learn how to turn punctuation into a powerful part of your brand voice.
Why Oatly’s brand voice is so damn good (and how yours can be, too)
We dig into the three layers of brand voice (10,000ft, 1,000ft, ground level), show how Oatly nails each one and how you can do it for your own brand.
The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these
The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these 👇