FAQs copywriting examples for ecomm & FMCG brands

Wildfarmed

Wildfarmed banging menu copy

This might be the only bit of menu copy we've ever added to our swipe file. But man, is it good.

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Skin + Me

Skin + Me’s banging FAQ copy

We absolutely 💛 a well-written FAQ. And while we’d be lying if we said that we don’t sometimes use FAQs to sneak some clunky keywords in or try and getting cited by AI, they're more than just a traffic tool. When we’re working on copy, <em>especially </em>on a PDP<em>,</em> we like to think of FAQs as our last opportunity to nudge somebody from being on the fence and into that “buy now” state of mind. And this Skin + Me answer does exactly that.

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