Frida
Frida’s “we get you” copy
As dad of two, Jack's no stranger to the gross side of parenting. And Frida write copy that understands that and makes parents feel seen. Love it.
See how to use it ➔Parenting copywriting examples for ecomm & FMCG brands
Browse real-world parenting examples from the best challenger brands in ecomm and FMCG. Click any example to see exactly how to use it for your own brand.
Little Freddie's
Little Freddie’s “we see you” OOH ad
There's nothing groundbreaking or new about what this ad is doing. But it's doing it <em>really </em>well. And that's why it's in our swipe file. To remind us that not <em>everything </em>has to reinvent the wheel. Some ideas are tried-and-tested classics for a reason. And making your customer feel seen and understood? That's an all-timer move. (Plus, Jack is currently spending from 6:05pm - 6:20pm cleaning food from his little one's hair, ears, in between his fingers & toes. So we had to include it.)
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Peachies
Peachies’ customer-first PDP copy
Is this the sexiest bit of copy you'll ever see? Not at all. But we took this screenshot because it's a really good example of a brand that <em>really </em>gets their customers and what they're looking for when they're about to hit that Buy Now button.
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