Barkbox
Barkbox’s 6-word banger
Sometimes we’ll see a line of copy that’s so clean and so perfect that it causes us to question whether we know anything at all about copywriting. This is one of those lines. Annoyingly good.
See how to use it ➔By Job
Brand Story 4 Brand Voice 28 Brand Voice Guidelines 2 Email 7 FAQs 2 Microcopy 14 Mission statement 14 OOH + Campaigns 30 Product Descriptions 9 Social Media + Paid Ads 12 Subscriptions 2 Website 19 Y 0By Product
Beauty & Personal Care 9 Fashion & Apparel 9 Food & Drink 47 Health & Wellness 16 Home & Lifestyle 8 Outdoor Brands 4 Parenting 3 Pets & Pet Care 1 Sports & Fitness 1 Tech 6By Vibe
Bold & Punchy 0 Funny & Playful 0 Premium & Minimal 0 Storytelling-led 0 Urgent & Direct 0 Warm & Friendly 0By Brand
A24 1 Aesop 1 Allplants 1 B&Q 1 Barkbox 1 Beachbum 1 Big Tea 1 Bloom & Wild 2 Bol 1 Bold Bean Co 1 Bonnie Tyler 1 Botivo 1 Brewdog 1 COAT 1 Candy Kittens 1 Chubbies 1 Citizens of Soil 1 Collider 1 Dash 1 Days Brewing 1 Dove 1 Ecotalk 1 FeverTree 1 Firebox 1 Fix8 1 Frida 1 Fussy 1 Good Pair Days 1 Goodrays 1 Gousto 1 Graza 1 Grind 1 HaloTop 1 Happy Tuesdays 1 Harper Wilde 1 Headspace 1 Hexclad 1 Higher Moor Farm Campsite 1 Hiut Denim 1 Honest Mobile 1 Huel 2 Jack Daniel's 1 Jason's Sourdough 1 Jubel 1 KFC 1 Karma Cola 1 Karma Drinks 1 La Vie 1 Liquid Death 1 Little Freddie's 1 Living Things 1 Lucky Saint 1 Lucy & Yak 1 Minor Figures 1 Naked Paper 1 Nice Drinks 1 Nike 1 Ocado 1 Olipop 1 Overherd 1 Pact 1 Palace 1 Patagonia 3 Paynter Jacket Co 1 Peachies 1 PerfectTed 1 Raid 1 Reformation 1 Riddim Snacks 1 Rock Face 1 Rubies in the Rubble 1 Seep 1 Skin + Me 1 Skyscanner 1 Sons 1 Spacegoods 1 Specsavers 1 Spotify 2 Spudos 2 Starface 1 Surreal 3 Tesco 1 Thinx 1 Toast Brewing 1 Tony's Chocolonely 1 Treecard 1 Who Gives A Crap 1 Wild Dose 2 Wildfarmed 1 Wype 1 Yeti 1 innocent 1Browse real-world pets & pet care examples from the best challenger brands in ecomm and FMCG. Click any example to see exactly how to use it for your own brand.