Higher Moor Farm’s 10/10, no notes wordplay

Jack found this randomly while looking for something to do with the kids and it *immediately* went into the swipe file. Now, we love a good pun here at DWG, but this one is an absolute banger. 3 bits of information (price, product and purchase scenario) snuck into to a bit of copy that makes you laugh and gets you to remember it? Smart. Really smart.

First of all, the thing we love about this is that this pun is billboard-level clever. But it's a tiny campsite up the road from Jack that's got <6K followers on social media. A great example of copywriting being the great leveller. Maybe you don't have the slickest branding or the coolest website, but words are free. And you can use them to do cool stuff like this.

Plus, it's a tried-and-tested copywriting trick: take a well-known phrase and twist it into something surprising and new.

So the next time you're writing a discount or seasonal post, ask yourself: is there a cultural reference — a song lyric, a quote, a familiar phrase — that your product can borrow and bend? The substitution doesn't even have to be perfect. It just has to be surprising enough that someone stops scrolling to read it twice. (For example, great minds like a think is a classic Economist ad that twists a well-known idiom.)