PerfectTed’s dad joke LinkedIn annoucement

Look, we're absolute suckers for your traditional LinkedIn launch/listing post. As soon as we see that photo of the team outside Tesco or a founder saying "we've been dying to tell you this for months", our thumbs start twitching to hit the like button.

It's pure feel goods. There's nothing we love more than seeing brands we've followed for a while winning.

That said, we don't hate it when brands do something a bit different. And we love a good comedy gag.

So no surprise that PerfectTed's Australia launch went straight in the swipe file.

Look, we could write a long post here about interactive content and the Generation Effect and all the other clever stuff going on here. (If that's interesting to you, we've written about it here.)

But sometimes, a good gag is just a good gag.

And while this isn't the most inventive joke in the world, we love the dedication to the bit. We love the inherent silliness of it. We love that it feels like the perfect dad joke.

So next time you have an announcement, think about how you can have a bit of fun with it?

Can you get Barry from Eastenders to do a Cameo video announcing a new store listing? Can you write a limerick or a poem promoting your new team member? Can you do a silly pun when you launch a new flavour?

Remember, humour makes things stickier and more attention-grabbing. And doing things a bit differently makes you stand out.

PS. If you want the science behind why a good gag makes for good copy, we've written about it here.

PPS. We're off to see how much it costs Barry from Eastenders to promote our newsletter. BRB.