Take your brand’s copy from “meh” to “hell f*cking yeah!”

Work with us to get 🔥 copy for your e-commerce brand


Free copy tips in your inbox, every Tuesday 👇
Sent every Tuesday. Unsubscribe at any time.




Get access to the same advice we’ve given to rad brands like these 👉




























Take your brand’s copy from “meh” to “hell f*cking yeah!”

Work with us to get 🔥 copy for your e-commerce brand

DIY your copy with step-by-step playbooks (coming soon)

Free copy tips in your inbox, every Tuesday 👇
Sent every Tuesday. Unsubscribe at any time.
Sent every Tuesday. Unsubscribe at any time.




Get access to the same advice we’ve given to rad brands like these 👉




























Get access to the same advice we’ve given to rad brands like these 👇




























Words be hard.
We’ll help you do words gooder.
Learn how to write your own awesome copy (or get us to help out)
Copywriting is part science, part creativity, and part knowing a few tips and tricks. And whether you want to master it yourself or have us roll up our sleeves and muck in, we’ll help you write messaging that sells more stuff.
You, after you write your first conversion-boosting headline 👇

Pull back the curtain and "borrow" copy techniques from massive brands
Big brands invest heavily in making sure their copy sells AND makes them look like a big brand. We'll use our experience writing for some of them to either teach you how to do it or write some 🔥 copy for your brand.
Learn how to go all Nic Cage on copy techniques that win hearts and open wallets.

Make sure every word of your copy connects with your people.
The difference between great copy and good copy is knowing your audience and writing ONLY for them. We're here to help you craft messaging that connects and converts with your tribe, whether you DIY or let us take the reins.
Then you’ll be able to write stuff that has your customers doing this when they see your stuff 👇

Simple copy tweaks that turn browsers into buyers.
Sometimes, the quickest copy wins are small edits and little tweaks that make a MASSIVE difference. Every week, our newsletter shows you some of our tried-and-tested quick wins. (Or, you can get us to do it for you.)
Go all Chris Martin on your brand's copy and find quick and easy fixes to start making more sales.

Hit publish on copy that finally does your brand justice
Nothing sucks more than feeling like your copy doesn't quite do your brand justice. That’s why we’ll arm you to the teeth with enough copywriting tips, tricks and techniques to know you’ve nailed it, every time. (Or, you can us to nail it for you.)
Let us be the Morpheus to your Neo and show you just how deep this copywriting rabbit hole goes.

AI copy is here to stay. Let's use it make you more productive.
AI copy can be great. But it can also absolutely fucking suck. Our newsletter teaches you how to get AI writing you 🔥 copy (with prompts and scripts) and every brand voice project comes with AI prompts for your team to use.
Pretty soon, you and AI will be dancing hand in hand like this 👇

Learn how to write your own awesome copy (or get us to help out)
Copywriting is part science, part creativity, and part knowing a few tips and tricks. And whether you want to master it yourself or have us roll up our sleeves and muck in, we’ll help you write messaging that sells more stuff.
You, after you write your first conversion-boosting headline 👇

Pull back the curtain and "borrow" copy techniques from massive brands
Big brands invest heavily in making sure their copy sells AND makes them look like a big brand. We'll use our experience writing for some of them to either teach you how to do it or write some 🔥 copy for your brand.
Learn how to go all Nic Cage on copy techniques that win hearts and open wallets.

Make sure every word of your copy connects with your people.
The difference between great copy and good copy is knowing your audience and writing ONLY for them. We're here to help you craft messaging that connects and converts with your tribe, whether you DIY or let us take the reins.
Then you’ll be able to write stuff that has your customers doing this when they see your stuff 👇

Simple copy tweaks that turn browsers into buyers.
Sometimes, the quickest copy wins are small edits and little tweaks that make a MASSIVE difference. Every week, our newsletter shows you some of our tried-and-tested quick wins. (Or, you can get us to do it for you.)
Go all Chris Martin on your brand's copy and find quick and easy fixes to start making more sales.

Hit publish on copy that finally does your brand justice
Nothing sucks more than feeling like your copy doesn't quite do your brand justice. That’s why we’ll arm you to the teeth with enough copywriting tips, tricks and techniques to know you’ve nailed it, every time. (Or, you can us to nail it for you.)
Let us be the Morpheus to your Neo and show you just how deep this copywriting rabbit hole goes.

AI copy is here to stay. Let's use it make you more productive.
AI copy can be great. But it can also absolutely fucking suck. Our newsletter teaches you how to get AI writing you 🔥 copy (with prompts and scripts) and every brand voice project comes with AI prompts for your team to use.
Pretty soon, you and AI will be dancing hand in hand like this 👇

How to work with us 👇

👋 Not sure what you need? Book a quick chat and we can talk it through!
How to work with us 👇
👋 Not sure what you need? Book a quick chat and we can talk it through!



👋 Meet the brothers on a mission to help ecommerce brands do words gooder.
From bickering over everything as kids to cramming for English degrees in questionable student flats, words have always been our thing.
After years of writing for brands big and small, we figured—why not do this our way? So we started Do Words Good, a two-man (and one dog) copywriting agency that makes copywriting easier, smarter, and (dare we say) actually fun.
Our mission? Help brands like yours use words that do more than just sell. To use your copy to build trust, shape your brand, and turn first-time buyers into lifelong fans.
Because great brands aren’t built on hacks and gimmicks. They’re built on the right words, said the right way, to the right people. And that’s where we come in.
👋 Meet the brothers on a mission to help ecommerce brands do words gooder.



From bickering over everything as kids to cramming for English degrees in questionable student flats, words have always been our thing.
After years of writing for brands big and small, we figured—why not do this our way? So we started Do Words Good, a two-man (and one dog) copywriting agency that makes copywriting easier, smarter, and (dare we say) actually fun.
Our mission? Help brands like yours use words that do more than just sell. To use your copy to build trust, shape your brand, and turn first-time buyers into lifelong fans.
Because great brands aren’t built on hacks and gimmicks. They’re built on the right words, said the right way, to the right people. And that’s where we come in.
Get pro copy tips, branding tricks and e-comm insights directly to your inbox every Tuesday.



What the FAQ?
When will I get the emails?
We send our weekly email every Tuesday at 4pm GMT, so you should get your weekly copywriting tips just after you’ve sludged through Monday's emails, Slack messages and admin, and you’re just about ready to tackle the week and enjoy a good read.
What’s in the emails?
Every week, you’ll get actionable, easy-to-follow advice on how to write killer copy yourself. All based on a decade+ of writing for some of the world’s biggest and most valuable companies. Pure value in your inbox, every week. Plus, you’ll get access to an archive of tips you can go back to whenever you need it (without needing to scroll through your inbox for hours).
Can I reply to the emails with questions?
Hell yeah! Hit that reply button and shoot your questions our way. We do our best to make sure that our emails hit the spot, but if you’re looking for specific advice, let us know and we'll either cover it in an upcoming email or send you some personalized advice!
I’ve only just launched a startup, is this for me?
For sure! The advice in our emails is written specifically for brands and startups looking to go from the "just starting out" stage to the "being so profitable we can hire somebody to handle our copy" stage. You can use the tips and tricks to get everything right straight out the blocks and start making money straight away.
Which is right for me: newsletter or working with you?
There's no right answer to this. It really depends on where you're at as a brand. If you want to roll up your sleeves and write your own copy, every single technique, trick and piece of advice we use for client work goes into the newsletter. On the flip side, if you're swamped and want to hand the project over to us to run with, we'll get cracking on some 🔥 copy for your brand. (We'll sign you up for the newsletter too!)
Dive into free tips and tricks 👇
How you can flip your copy and messaging to make your customer the hero
Your brand isn’t the main character. Your customer is. Learn how to flip your copy and make your customers the hero with this quick and easy technique.
The sneaky reason your copy might feel a bit flat (hint: it’s not your words)
Sometimes, even when you’re writing technically “good” copy, something feels a bit off. But when you get your positioning right, it all falls into place.
How smart copywriting can make your customers happy to pay more
Getting customers to pay more for your product than cheaper alternatives feels tough but with a few tried and tested copy trick, it’s pretty straightforward.