
Two brothers, one mission:
do words good
(and do good, too)
We’re Jack & Joe, two brothers using our 17+ years of experience to help brands that want to do good sell more with 🔥 copy.

We've been lucky enough to work with some rad brands like these 👉




























Two brothers, one mission:
do words good
(and do good, too)
We’re Jack & Joe, two brothers using our 17+ years of experience to help brands that want to do good sell more with 🔥 copy.

Get access to the same advice we’ve given to rad brands like these 👇


























We 💜 working with brands that give a shit.
Whether that’s making the world greener, treating people better or just fighting against the creeping shittiness of the world, we’ve got all the time in the world for brands that don’t just want to flog stuff, but that want to stand for something.
And that’s why we started Do Words Good. To help brands that do good do their words gooder.
(And so we can do our bit too.)

For every project we finish, we plant 100 trees.
For yonks, copywriters have gone through their fair share of paper. So we think it’s about time we started chipping away at our tab with Mother Nature.
We’ve joined Ecologi to plant 100 trees for every project we wrap up. (No matter how small.)
Because if we’re gonna be in the business of doing words good, we want to do some actual good too.












From childhood scraps to dingy uni flats to our own copy agency.
From bickering over everything as kids to cramming for English degrees in questionable student flats, words have always been our thing.
After years of writing for brands big and small, we figured—why not do this our way? So we started Do Words Good, a two-man (and one dog) copywriting agency that makes copywriting easier, smarter, and (dare we say) actually fun.
Our mission? Help brands like yours use words that do more than just sell. To use your copy to build trust, shape your brand, and turn first-time buyers into lifelong fans.
Because great brands aren’t built on hacks and gimmicks. They’re built on the right words, said the right way, to the right people. And that’s where we come in.
So whether you’re DIY-ing your copy or need a hand, give us a shout and we’ll make your words work as hard as you do.
From childhood scraps to dingy uni flats to our own copy agency.









From bickering over everything as kids to cramming for English degrees in questionable student flats, words have always been our thing.
After years of writing for brands big and small, we figured—why not do this our way? So we started Do Words Good, a two-man (and one dog) copywriting agency that makes copywriting easier, smarter, and (dare we say) actually fun.
Our mission? Help brands like yours use words that do more than just sell. To use your copy to build trust, shape your brand, and turn first-time buyers into lifelong fans.
Because great brands aren’t built on hacks and gimmicks. They’re built on the right words, said the right way, to the right people. And that’s where we come in.
So whether you’re DIY-ing your copy or need a hand, give us a shout and we’ll make your words work as hard as you do.
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Dive into free tips and tricks 👇
How you can flip your copy and messaging to make your customer the hero
Your brand isn’t the main character. Your customer is. Learn how to flip your copy and make your customers the hero with this quick and easy technique.
The sneaky reason your copy might feel a bit flat (hint: it’s not your words)
Sometimes, even when you’re writing technically “good” copy, something feels a bit off. But when you get your positioning right, it all falls into place.
How smart copywriting can make your customers happy to pay more
Getting customers to pay more for your product than cheaper alternatives feels tough but with a few tried and tested copy trick, it’s pretty straightforward.