Copwriting advice for writing your own shit-hot, wallet-opening words.

Dive into the archive of no-BS advice on writing killer copy, full of tips and tricks you can use to immediately grow your brand and sell more stuff.

Marketing copywriting

The golden rule of writing funny copy: punch up, not down.

How an Ancient Roman rule of comedy can make or break your funny copy with good, bad and ugly examples from real brands.

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Quick wins

How to turn your rough drafts into wallet-opening copy.

You don't need to be a great writer to write great copy. Steal our process and learn how to edit your own copy and turn rough drafts into 🔥 copy.

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Website copywriting

5 hero section tips you can steal from brands that are crushing it

Grab your customers' attention and get them to start spending with 5 hero section techniques you can steal from brands that are absolutely killing it.

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Conversion tips

Tiny words, big wins: 5 microcopy tweaks to boost your sales.

Headlines get the glory, but microcopy is the unsung hero of your store. Here are 5 ways your microcopy can make more sales and keep customers engaged.

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AI copywriting

Use our AI copywriting prompts to create your own copy bot

Take our tried-and-tested AI copywriting prompts and tweak them to get ChatGPT to turn around on-brand copy in seconds.

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Marketing copywriting

Should your brand swear? (And how to do it without sounding like a $%*!)

More and more brands are saying F*£% it and swearing in their copy. Here's how to swear in your copy without it all going to shit (or putting customers off).

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