Your go-to source for writing your own shit-hot, wallet-opening copy.

Dive into the archive of no-BS advice on writing killer copy, full of tips and tricks you can use to immediately grow your brand and sell more stuff.

Conversion tips

Tiny words, big wins: 5 microcopy tweaks to boost your sales.

Headlines get the glory, but microcopy is the unsung hero of your store. Here are 5 ways your microcopy can make more sales and keep customers engaged.

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Conversion tips

How to write product descriptions that turn browsers into buyers

Product descriptions can mean the difference between "buy now" and "bye now" for your customers. Here's how to write absolutely belting product descriptions.

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