Steal Surreal’s Generation Effect copy trick to make your brand un_orgettable
A copywriting trend popping up all over the place lately. (We even touched on it briefly in last week’s email when we mentioned Seep.) We’ve spotted it everywhere from this Tesco ad… Love this. … to those “Don’t look in the...
How Patagonia used a 100-year-old technique to cleverly grab customers’ attention
💡This week’s big idea: using curiosity to get attention doesn’t have to feel dirty and unethical.Have you ever written some copy and felt a weird ickiness?You know you want your copy to get clicks. You know you want your subject lines to stand out. You...
Making this small tweak can make your copy instantly more persuasive
A couple of years ago — before Do Words Good was a thing — we worked together on some copy for a freelance client and we thought we’d absolutely nailed it. We were imagining pats on the back and “wow, this is the best thing I’ve ever read”...
How to write identity-led copy that makes customers say ‘that’s so me’
💡 This week’s big idea: how identity-led copy can be more effective than action-ledA 2011 Stanford study on voting behavior gives us a really interesting insight into the difference between identity-led messaging and action-led messaging.👉 When...