Copywriting & messaging sprints for ecomm + FMCG brands
Copywriting & messaging that finally does your brand justice
From brand voice and messaging strategy to hero pages, PDPs and Klaviyo flows, copywriting sprints are how we go all-in on figuring out what makes your brand awesome and putting it into words. Done and signed-off in 4 weeks, tops. (Because we'd all love to obsess over every word for six months, but there's always copy that needed doing like yesterday.)
How do we write shit hot copy so fast?
We wish we could say it's because we're just that good, but the real secret is our kickoff calls. One client described them as "like a therapy session for my brand". You don't need to come with all the answers. We'll go full Louis Theroux to make sure we ask the right questions, keep digging, and then go away and do silly amounts of research so everything we write comes from solid strategy, not just "that sounds nice."
Oh, and there are two of us, working together, in tandem, every day. Which means "give us a few days on this" is usually "actually, give us until after lunch."
Klaviyo flow that needs work? A full glow up? There's a sprint for that.
Two years ago, Jack and his partner started renovating their house. They hired an architect. They had *big* plans. Walls taken down, open plan, rewiring, the lot. 6 months, tops.
2 years later, it's still in progress.
Copy projects can get a bit like that too. They start fast and they end oh so slow.
And the more time passes, the more the goalposts shift from "let's get this absolutely nailed" to "let's just get this live".
So sprints are our antidote to that. We've taken a decade-and-a-bit each of doing projects and boiled it down into a system that doesn't compromise on quality but prevents that end of project drag.
And because we work in Figma, your dev can run with it the moment we're done.
1-week sprint
Best for: "This has been on our to-do list for a while."
Got a Klaviyo flow that's not converting, a homepage that isn't doing your brand justice or a handful of pages that need a proper rewrite? Bring us the brief (even a really messy one) and we'll dig in, write it properly and have it refined and ready to hand over to your designer or dev within the week.
2-week sprint
Best for: "Our core pages don't really do us justice at all."
Got a small site that needs writing from scratch, or core pages that have never quite felt like you? We spend two weeks on the pages that work hardest for your brand (homepage, about, hero product pages...) and make sure every word finally sounds like the brand you know you are. Handed over in Figma, ready for your dev to build.
4-week sprint
Best for: "We're growing fast and our copy hasn't caught up."
Give us four weeks to get completely clear on your brand voice, then make sure every touchpoint reflects it. We'll rewrite your site top to bottom, sort your Klaviyo flow copy, build your brand voice guidelines and hand over a copybot your whole team can use from day one. That way, everything customers see will sound unmistakably like you, whether it's written by us, your team or AI.
Plus, the messiest, most ambitious briefs are where we do our best work. One client grew their sales by over 70% in the year after a 4-week sprint.
"An absolute game-changer…
transformational for us as a brand."
Got copy that needs doing? Let's talk.
Drop us a message below and we'll get back within 24 working hours. Tell us what you need, how urgent it is, and what you're working with.
We'll have a read, figure out which sprint makes sense for what you need, and come back with some thoughts. No pitch deck, no discovery call — just a straight answer on whether we can help and what it looks like.
Prefer email? Hit us up at hello@dowordsgood.com.
Trusted by brands like...
Got it — we'll be in touch.
We'll have a read and come back to you with some thoughts. Usually within a day or two.
Brothers obsessed with copy.
Not copy bros.
You won't find us posing in front of Lambos or telling you "money never sleeps, dude". We don't have Wolf of Wall Street posters on our walls and we've never used the word "hustle" unironically.
What we actually care about is finding the thing that makes your brand genuinely awesome and then making sure every word a customer sees reflects that. It's the whole reason we started Do Words Good. We just love brands with good copy.
(Although, full disclosure: Jack did start talking like Kendall Roy for a few weeks after we watched Succession. And it was categorically not "all bangers, all the time".)
JACK
BARCLAY
Older brother. Obsessed with brand voice. Has genuinely rewritten a headline 103 times before we sent it over.
When I'm not at my desk: pretending I'm Carmy from The Bear, hunting for wild mushrooms with the kids, or working on the home renovation with an AF brewski in hand.
JOE
KARAALI-BARCLAY
Younger brother. Former solo marketer for an ecomm brand. Feels like the walls are closing in if he doesn't have a process and a system.
When I'm not at my desk: updating my Strava, puppy training, trekking out to craft breweries, or rewatching Mad Men under the banner of "professional development".
FAQs
What is a Sprint, exactly?
A Sprint is basically a project with a clear deadline.
Essentially, it's our way of doing deep copy + messaging work without the project dragging on for months.
Which Sprint length do we need?
Rule of thumb:
1-week = you've got a clear direction, you just need it written properly (fast, not rushed). Think: a handful of PDPs, key pages, or flows that need a proper glow-up.
2-week = you're launching or changing something significant, and we need time for research + messaging thinking before we write. Think: new range, repositioning a hero product, retail-ish messaging, new landing pages + email set.
4-week = your brand has outgrown its current messaging. We step back, define the voice / positioning, then rewrite across core touchpoints so everything finally matches where you're heading.
If you're not sure, drop us a message and we'll tell you the smallest Sprint that gets the job done.
What kind of stuff can you cover in a Sprint?
Most commonly, we tackle things like PDPs, key landing pages, homepages, launch messaging, email flows (welcome / abandoned / post-purchase / winback), product range pages, and brand voice + messaging clean-ups.
Basically, any job you'd get a copywriter to do, we can do during a sprint.
And if we finish the brief early during a sprint, we'll hit you up to tackle something else too. That time is blocked out for you and you only.
Do you work in Google Docs?
Only if we have to.
We usually write directly in Figma (for pages) or Klaviyo (for flows) so your team can approve and ship quickly, and so the work doesn't die in a folder.
But if your team uses different tools, we're more than happy to work around you.
Will this feel rushed? Do you compromise on quality?
Not at all — the whole point is fast and good.
We've both done so many projects and we know that 4 weeks is really all you need to get even the meatiest projects done for a scaling ecommerce brand.
For context, we helped a scaling ecommerce brand do the following in a 4-week sprint: do deep VOC research, create a new messaging hierarchy, refine their brand voice, create in-depth brand voice guidelines, rewrite all Klaviyo flows, rewrite their entire store (homepage, about, etc… + 20 category pages and 150+ products with rich PDPs), prepare 2 retail pitch decks and build a customGPT in their voice for social media captions.
Can you guarantee results?
We can't promise a specific uplift, because there's way too many variables (traffic quality, offer, pricing, creative, site speed, etc.).
What we can promise is sharper positioning, clearer decision journeys, stronger objection handling, a more ownable brand voice and copy written to convert more customers. Every client we've worked with has seen a meaningful uplift. But as with anything, we can't guarantee results. (Wouldn't it be nice if we could, though?)
What happens after the Sprint if we need more help?
If you've got more work you need a hand with, we can either run another Sprint for the next chunk, or move into fractional support if you want ongoing, in-house-feeling help.
If you're good to go, we'll happily wave you off and cheer from the sidelines.
Can we pay by card? Or split the invoices?
Yes, 100%. We know that cashflow is a tricksy beast.
So we accept corporate cards (including Amex), and if you need to split billing out over up to 4 months, it's no biggy. (No fees or anything like that. Just let us know and we'll divvy it up.)
Do you do Sprints for non-ecomm brands?
Mostly ecomm + FMCG brands — that's our home turf.
But if you sell a product to customers and your messaging needs to work hard across pages and emails, we'll probably be a good fit.
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