Steal our three-word trick to massively improve your product descriptions
We’re taking a break from breaking down specific brands this week to give you a super-quick trick that makes a huge difference to your product descriptions and that solves one of the trickiest knots that every brand runs into at some point....
How to write emotion-led copy that makes your brand stand out like Magic Spoon
We’re wrapping up the final stages of a project right now and one of the themes we’ve repeatedly come back to is that old adage: people will forget what you said, but they’ll never forget how you made them feel. (The jury is out on who actually...
Steal Peachie’s clever messaging trick to make your copy resonate better
As you may know, Jack and his partner had a baby last year, so his social feeds are dominated by ads for slings, cots, Bluey merch, nappies, etc… And one of those brands was doing something really clever with their copy that we wanted to break down for you real...
How to write FAQs that catch your buyers before they bounce (with examples)
This week, rather than dusting off our soapbox again, we thought we’d dig into quick win you can do in 15-minutes and make a massive difference to a bit of copy that doesn’t get enough love: your FAQs. You see, whenever we’re working on...