How copy can save the day when sh*t hits the fan over BFCM & Christmas
It’s that time of year again where it feels like every email, LinkedIn post and IG reel is about Black Friday… And while there’s definitely stuff we could say about making your copy better for this chaotic period, it’d likely be the...
How Patagonia chooses what to say (and how you can steal it)
Struggling to get back up to full speed after the long weekend? Yeah, us too. So this week, with everyone coming back to long to-do lists, we thought we’d focus less on the granular writing of the copy stuff and more on how to think like a copywriter. Because...
Steal Lucky Saint’s 5-part storytelling framework to make your brand story stick
This week, we’re tackling a topic that we’ve been a bit hesitant to write about: brand storytelling. Not because it’s not really, super-duper impactful and important, but because it’s something that has been written about to death....
How to make your copy stand out in a crowded category (with examples from Botivo)
A few months ago, we came across Botivo, a brand in the non-alcoholic space doing some really cool and interesting things with their messaging. In a category that’s become flooded with brands shouting “0% ABV,” “hangover-free,” and “guilt-free sipping,” this...