Strategy & positioning for ecomm brands | | Page 2 of 2

Steal Spacegoods’ messaging trick to appeal to more customers

Steal Spacegoods’ smart messaging trick to widen your audience, beat marketing myopia, and show how your product fits in customers' lives.

Category copy gets you seen. Brand copy gets you remembered. Steal 3 tricks we use every day to make your copy stick in 2026.

The structure of your PDP matters just as much as the words. Here’s how to organise your copy to match how customers think.

Site crashes? Broken discount codes? Here’s how copy can help you handle mess-ups and keep customers coming back for more.

Learn how Patagonia uses different types of messaging at each stage of the buyer journey and steal their strategy to make your own copy…

Lucky Saint’s rise isn’t luck. It’s smart storytelling that follows a proven narrative formula that taps into brain science. Find out how.

The messaging that used to make you stand out might be making you blend in. Find out how Botivo have carved out their own…

Inclusive writing isn't just the right thing to do. It sells better too. Find out how to do your words gooder by being more…

Getting customers to pay more for your product than cheaper alternatives feels tough but with a few tried and tested copy tricks, it's pretty…