Copy & messaging sprints
Copy & messaging sprints for ambitious challenger brands.
From hero pages to PDPs to Klaviyo flows, we're here to help you nail your messaging, pin down your voice and then roll it out across every touchpoint. Delivered in 1–4 week sprints.
A better way to get shit hot copy for your brand
There’s a point in most projects— sometimes it’s day 10, sometimes it’s week 5 — where the work stops getting better and starts getting safer.
And it's not really anyone's fault. But when everyone’s juggling launches, ops, stock, ads, customer fires... the new copy quickly becomes “something we just need to sign off and get live”.
That’s when the edges get sanded down. When the big, bold ideas that everyone loved at the start get swapped for safe versions that are fine but aren't going to get customers excited.
Sprints are how we avoid that and make sure you're hitting publish on copy you really, really love.
We get aligned on the big decisions up front and then we get to work, keeping you in the loop at every stage with clear touchpoints and clean sign-off processes, so the copy gets signed off and ready for dev before it turns into another task that's dragging on forever.
A sprint for everything from Klaviyo flows to full glow ups
We work in focused sprints with clear scopes and finish lines. That means less back-and-forth, faster decisions, and copy that’s done and ready to publish by the end of the project.
(PS. We know cashflow isn’t always simple, so we’re always happy to split invoices over 1–4 monthly payments. We accept corporate credit cards and Amex, too.)
1-week sprint
Best for: “We want to move fast, but we don’t want it to feel rushed.”
Bring us a handful of PDPs, Klaviyo flows, key pages (or a slightly messy brief) and we’ll turn it into clear, on-brand messaging you can hand over to your designer/dev at the end of the week.
2-week sprint
Best for: “We’re launching something soon and the messaging needs work.”
Tell us what you’re launching and we’ll dig into customer language and competitor research, map out USPs, messaging and objections before writing all the pages and emails you need to go live.
All tied together with clear messaging guidelines that you can roll out across touchpoints by the end of the fortnight.
4-week sprint
Best for: “We’re growing fast and our copy hasn’t caught up.”
We’ll work with you to get clear on what your brand stands for and how it should sound, then rewrite the messaging and copy across your key touchpoints so everything feels intentional, on-brand, and ready for the next stage.
We’ll also leave you with messaging + voice guidelines, so you can stay consistent as you scale.
“An absolute game-changer…
transformational for us as a brand.”
Words we've done gooder for brands like yours
Most brands we work with have built something great. Strong products, solid reviews, good momentum… but their copy and messaging isn’t doing it justice. We help fix that.
How we helped Toast Brewing pin down their brand voice
Learn more
How we helped Beachbum boost sales by over 70%
How a 4-week sprint helped Beachbum to reposition their brand, update their messaging, find their voice and overhaul their entire website.
Learn moreHow we helped Animal rediscover their brand voice
How fractional support helped Animal rediscover their sea-soaked brand voice and roll it out across every touchpoint.
Learn more
How we helped Discord speak their audience's language
Learn more
Talk to us about a copy & messaging sprint for your brand
If you're an ambitious ecommerce of FMCG brand and your copy and messaging isn't doing your product justice, let's talk.
Grab a 30-minute slot on our calendar and we'll have a super casual chat on your brand, your messaging and what you want to achieve and suggest what sprint would work best for you.
If we're a good fit, we'll follow up with a simple plan, timeline and costs. If not, we'll tell you straight up (and point you in the direction of someone who can help).
Trusted by brands like...
Two brothers helping brands do words gooder
Do Words Good is a two-person copy studio for ambitious ecommerce and FMCG brands who need sharper positioning, a clearer voice, and copy that does the product justice.
We built DWG to solve a common problem: agencies can be slow and dilute the work, freelancers can be brilliant but hard to scale. With us, you get senior writers working directly with you with tight timelines and processes that keep things moving.
JACK
BARCLAY
Jack’s a messaging & voice strategist who turns messy customer language into sharp positioning and on-brand copy.
He’s obsessed with voice of customer data and creating messaging that makes clients feel like: “oh yeah, we’ve finally
nailed this”.
Outside work: he’s all about good coffee, weekend hikes, AF bars, and pretending he’s Carmy from The Bear.
JOE
KARAALI-BARCLAY
Joe’s a senior copywriter who got his start as a solo marketer doing everything for an ecomm brand. He loves untangling
messy problems, fixing muddled PDPs and tackling “why isn’t this converting?” headaches.
Outside work: he’s all about his Strava stats, craft breweries, Glasto planning, and rewatching Mad Men.
FAQs
What is a Sprint, exactly?
A Sprint is basically a project with a clear deadline.
Essentially, it’s our way of doing deep copy + messaging work without the project dragging on for months.
Which Sprint length do we need?
Rule of thumb:
1-week = you’ve got a clear direction, you just need it written properly (fast, not rushed). Think: a handful of PDPs, key pages, or flows that need a proper glow-up.
2-week = you’re launching or changing something significant, and we need time for research + messaging thinking before we write. Think: new range, repositioning a hero product, retail-ish messaging, new landing pages + email set.
4-week = your brand has outgrown its current messaging. We step back, define the voice / positioning, then rewrite across core touchpoints so everything finally matches where you’re heading.
If you’re not sure, book a quick chat and we’ll tell you the smallest Sprint that gets the job done.
What kind of stuff can you cover in a Sprint?
Most commonly, we tackle things like PDPs, key landing pages, homepages, launch messaging, email flows (welcome / abandoned / post-purchase / winback), product range pages, and brand voice + messaging clean-ups.
Basically, any job you’d get a copywriter to do, we can do during a sprint.
And if we finish the brief early during a sprint, we’ll hit you up to tackle something else too. That time is blocked out for you and you only.
Do you work in Google Docs?
Only if we have to.
We usually write directly in Figma (for pages) or Klaviyo (for flows) so your team can approve and ship quickly, and so the work doesn’t die in a folder.
But if your team uses different tools, we’re more than happy to work around you.
Will this feel rushed? Do you compromise on quality?
Not at all, the whole point is fast and good.
We’ve both done so many projects and we know that 4 weeks is really all you need to get even the meatiest projects done for a scaling ecommerce brand.
(Would this work for a huge Fortune 500 with multiple stakeholders? Probably not.)
For context, we helped a scaling ecommerce brand do the following in a 4-week sprint: do deep VOC research, create a new messaging hierarchy, refine their brand voice, created in-depth brand voice guidelines, rewrote all Klaviyo flows, rewrote their entire store (homepage, about, etc… + 20 category pages and 150+ products with rich PDPs), prepare 2 retail pitch decks and built a customGPT in their voice for social media captions.
Can you guarantee results?
We can’t promise a specific uplift, because there’s way too many variables (traffic quality, offer, pricing, creative, site speed, etc.).
What we can promise is that we’ll give you sharper positioning, clearer decision journeys, stronger objection handling, a clearer, more ownable brand voice and copy written to convert more customers.
And because of that, every client we’ve worked with has seen a meaningful uplift after working with us. But, as with anything, we can’t guarantee results. (Wouldn’t it be nice if we could, though?)
What happens after the Sprint if we need more help?
If you’ve got more work you need a hand with, we can either:
run another Sprint for the next chunk, or
move into fractional support if you want ongoing, in-house-feeling help.
If you’re good to go, we’ll happily wave you off and cheer from the sidelines.
Can we pay by card? Or split the invoices?
Yes, 100%. We know that cashflow is a tricksy beast.
So we accept corporate cards (including Amex), and if you need to split billing out over up to 4 months, it’s no biggy. (No fees or anything like that. Just let us know and we’ll divvy it up.)
Do you do Sprints for non-ecomm brands?
Mostly ecomm + FMCG brands, that’s our home turf.
But if you sell a product to customers and your messaging needs to work hard across pages and emails, we’ll probably be a good fit.