COPY & MESSAGING SPRINTS FOR ECOMM + FMCG BRANDS
Copy & messaging that finally does your brand justice.
From brand voice and messaging strategy to hero pages, PDPs and Klaviyo flows, sprints are how we go all-in on figuring out what makes your brand awesome and putting it into words. Done and signed-off in 4 weeks tops, because we know things move too fast to wait for projects that drag on for months.
How we write shit hot copy fast
(without winging it)
We know that when you need new copy, you usually needed it yesterday. There's a launch date on the horizon, paid spend pointing at the old page, a dev waiting to get started...
Sprints are how we get you copy fast without cutting corners. TLDR: we've done hundreds of these projects, we're huge ecomm and FMCG nerds, and we do our homework. That means we know your competitors, your category and your customers before we've even typed a word.
But the real secret? The kickoff call. One client described our briefing sessions as “therapy for my brand”. You don't need to come with all the answers. We make sure we ask the right questions, go deep on the details and then do the right research so all your messaging comes from solid strategy and not just “that sounds nice”.
Oh, and there are two of us, working together, in tandem, every day. That means what takes a freelancer eight weeks will take us four.
Klaviyo flow that needs work? A full glow up? There’s a sprint for that.
Most brands come to us with something nagging at them. A launch coming up fast, a website that went live before the copy was ready, a rebrand where the new look is great but the words aren't there yet.
Whatever it is, there's a sprint for it. Fixed price, no proposals, no waiting three weeks for a quote. Pick your sprint, book a call, get started.
(PS. We know cashflow isn't always simple, so we're always happy to spread payments out over instalments. We accept corporate credit cards and Amex, too.)
1-week sprint
Best for: “This has been on our to-do list for a while.”
Got a Klaviyo flow that's not converting, a homepage that feels a bit flat or a handful of pages that aren't doing your brand justice? Bring us the brief (even a slightly messy one) and we'll dig in, write it properly and have it refined and ready to hand over to your designer or dev by the end of the week.
2-week sprint
Best for: “We know what we're about. Our copy just doesn't quite capture it yet.”
We'll work with you to figure out exactly what your brand should sound like, digging into what makes you different, what your customers love and what gets lost in translation.
Then we bring it to life on your key pages, so you finish the two weeks with a voice that's properly yours and copy to show it off.
4-week sprint
Best for: “We're growing fast and our copy hasn't caught up.”
Four weeks to get completely clear on what your brand is, what it sounds like and how to say it. Then we'll make sure every touchpoint actually reflects that. We rewrite your website top to bottom, sort your Klaviyo flows, build your brand voice guidelines and hand over a custom GPT tool so your whole team can write on-brand from day one.
But the thing clients tell us matters most isn't the deliverables. It's the clarity. By the end of it, you'll have a much stronger sense of exactly how to write for your brand and everything you need to do it justice going forward.
“An absolute game-changer…
transformational for us as a brand.”
Talk to us about a copy & messaging sprint for your brand
Most brands we work with have known for a while that their copy needs a bit of TLC, they just haven’t had the right moment to do something about it. That’s exactly what a sprint is for. Brief it in and we’ll get our heads down while you get back to the hundred other things on your plate.
Book a 30-minute call and we’ll get properly into your brand, what you’re trying to achieve and which sprint makes the most sense. No prep needed — just show up and talk us through it.
Book a call or drop an email to hello@dowordsgood.com
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FAQs
What is a Sprint, exactly?
A Sprint is basically a project with a clear deadline.
Essentially, it’s our way of doing deep copy + messaging work without the project dragging on for months.
Which Sprint length do we need?
Rule of thumb:
1-week = you’ve got a clear direction, you just need it written properly (fast, not rushed). Think: a handful of PDPs, key pages, or flows that need a proper glow-up.
2-week = you’re launching or changing something significant, and we need time for research + messaging thinking before we write. Think: new range, repositioning a hero product, retail-ish messaging, new landing pages + email set.
4-week = your brand has outgrown its current messaging. We step back, define the voice / positioning, then rewrite across core touchpoints so everything finally matches where you’re heading.
If you’re not sure, book a quick chat and we’ll tell you the smallest Sprint that gets the job done.
What kind of stuff can you cover in a Sprint?
Most commonly, we tackle things like PDPs, key landing pages, homepages, launch messaging, email flows (welcome / abandoned / post-purchase / winback), product range pages, and brand voice + messaging clean-ups.
Basically, any job you’d get a copywriter to do, we can do during a sprint.
And if we finish the brief early during a sprint, we’ll hit you up to tackle something else too. That time is blocked out for you and you only.
Do you work in Google Docs?
Only if we have to.
We usually write directly in Figma (for pages) or Klaviyo (for flows) so your team can approve and ship quickly, and so the work doesn’t die in a folder.
But if your team uses different tools, we’re more than happy to work around you.
Will this feel rushed? Do you compromise on quality?
Not at all, the whole point is fast and good.
We’ve both done so many projects and we know that 4 weeks is really all you need to get even the meatiest projects done for a scaling ecommerce brand.
(Would this work for a huge Fortune 500 with multiple stakeholders? Probably not.)
For context, we helped a scaling ecommerce brand do the following in a 4-week sprint: do deep VOC research, create a new messaging hierarchy, refine their brand voice, create in-depth brand voice guidelines, rewrite all Klaviyo flows, rewrite their entire store (homepage, about, etc… + 20 category pages and 150+ products with rich PDPs), prepare 2 retail pitch decks and build a customGPT in their voice for social media captions.
Can you guarantee results?
We can’t promise a specific uplift, because there’s way too many variables (traffic quality, offer, pricing, creative, site speed, etc.).
What we can promise is that we’ll give you sharper positioning, clearer decision journeys, stronger objection handling, a clearer, more ownable brand voice and copy written to convert more customers.
And because of that, every client we’ve worked with has seen a meaningful uplift after working with us. But, as with anything, we can’t guarantee results. (Wouldn’t it be nice if we could, though?)
What happens after the Sprint if we need more help?
If you’ve got more work you need a hand with, we can either:
run another Sprint for the next chunk, or
move into fractional support if you want ongoing, in-house-feeling help.
If you’re good to go, we’ll happily wave you off and cheer from the sidelines.
Can we pay by card? Or split the invoices?
Yes, 100%. We know that cashflow is a tricksy beast.
So we accept corporate cards (including Amex), and if you need to split billing out over up to 4 months, it’s no biggy. (No fees or anything like that. Just let us know and we’ll divvy it up.)
Do you do Sprints for non-ecomm brands?
Mostly ecomm + FMCG brands, that’s our home turf.
But if you sell a product to customers and your messaging needs to work hard across pages and emails, we’ll probably be a good fit.