Outdoor Brands copywriting examples for ecomm & FMCG brands

Browse real-world outdoor brands examples from the best challenger brands in ecomm and FMCG. Click any example to see exactly how to use it for your own brand.

Share with your team LinkedIn

← All examples

Higher Moor Farm Campsite

Higher Moor Farm’s 10/10, no notes wordplay

Jack found this randomly while looking for something to do with the kids and it *immediately* went into the swipe file. Now, we love a good pun here at DWG, but this one is an absolute banger. 3 bits of information (price, product and purchase scenario) snuck into to a bit of copy that makes you laugh and gets you to remember it? Smart. Really smart.

See how to use it ➔

Patagonia

Classic Patagonia print ad

It’ll come as no shock that we bloody love Patagonia here at DWG. They basically wrote the playbook on being a mission-led brand. (And they’ve been on our dream client list for years now.) They ran this full page ad in the NYT on Black Friday in 2011. While every other brand was promoting a big sale or discounts, Patagonia told us not to buy something. Love it.

See how to use it ➔