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Outdoor Brands copywriting examples for ecomm & FMCG brands

Browse real-world outdoor brands examples from the best challenger brands in ecomm and FMCG. Click any example to see exactly how to use it for your own brand.

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Patagonia — Patagonia’s 10/10 Black Friday posts

Patagonia

Patagonia’s 10/10 Black Friday posts

Another day, another bit of Patagonia copy in the swipe file. (Patagonia team, if you're reading this, you don't need a restraining order. Promise.) Now, we all know Patagonia <em>loves </em>using the consumerism of Black Friday to draw attention to their mission. (We’ve talked about <a href="https://dowordsgood.com/how-patagonia-used-a-100-year-old-technique-to-grab-attention/" target="_blank" rel="noreferrer noopener">that famous “Don’t buy this jacket” ad</a> last year.) And this year's were absolute bangers too. No notes.

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