Tourism & leisure copywriting examples for ecomm & FMCG brands

English Heritage

English Heritage’s clever history buff copy

Fun fact: the two of us grew up in Kent and once spent a summer day at Dover Castle dressed as Normans hitting a bunch of other kids with pipe-lagging to reenact the Norman invasion. (It was a proper, English Heritage-organised event, too. The 90s, man) So we've got a soft spot for the place already. But this ad (hastily snapped from Joe's PC while he ate his lunch) is a banger, so it definitely belongs here.

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