1-day PDP punch up
Take your PDP from meh to hell yeah in one day.
If your hero PDP copy feels a bit meh, we'll fix it. We'll mine customer reviews and your competitors' messaging, add new sections, overhaul your messaging and deliver a top-to-bottom rewrite. All done in Figma for your design/dev team to roll out and back in 24 hours.
How we punch up
your PDP in one day
We know you want a new PDP to test, not a month of back and forth. That's why we make sure Punch Ups are built for efficiency: get aligned the day before then we'll spend a full day rewriting before handing over a Figma file your designer/dev can run with.
45 min kick-off call
Jump on a quick call to get clear on your product, your customers and biggest headaches so we can focus on fixing the highest-impact messaging problems, not just polishing sentences.
We'll map out your new PDP
We'll use customer reviews, competitor context and your team's insights to map the beliefs, objections and proof your PDP needs, then build the structure and messaging around that.
We'll get our heads down
We'll use our 25+ years of experience to rewrite the PDP around what customers actually need to believe, with new sections and messaging designed to guide customers towards that buy now button.
Hand over to dev & design
We walk you through the new PDP on a review call, make any final tweaks, then hand over a Figma file with annotations and layout notes so your designer/dev can polish and publish, fast.
Client revenue increase after a 4-week messaging, voice and copy sprint.
Number of clients worked with since 2012.
One client grew from £5.6M to over £28M YoY after a messaging & copy overhaul.
Another client grew their annual revenue by almost 400% after a 4-week sprint.
Let’s fix your PDP copy in a day
If your PDP’s become a patchwork of quick fixes, you’re not alone. We’ll take one day to untangle the story, figure out how to properly communicate your products value and rewrite the whole page so it’s clear, confident, and built to convert. Ready in Figma for your team to ship and back with you in 24 hours.
Back with you in 24 hours and ready for your team to ship.
WHAT YOU GET
- A publish-ready hero PDP (structure + copy + new sections)
- A message heirachy you can reuse (on other PDPs)
- Social proof and objection-handling messaging
- A Figma handover (100% ready for dev & design)
- Annotations and rationale (so your team can roll it out)
“Mind readers. Reshaped the page in a way that was clear, focused and exactly what we'd hoped for.”
Got a PDP that’s not quite sticking the landing?
If your hero PDP messaging & copy isn’t doing the product justice, let’s chat.
Book a 30-minute chat with us and run through your PDP on the call together. We'll give you our honest advice on what's working, what needs fixing and what just needs a light rewrite.
Then, if you’re up for it, we’ll get your Punch Up day booked in on the next available slot.
Trusted by brands like...
Words we've done gooder for brands like yours
Most brands we work with have built something great. Strong products, solid reviews, good momentum… but their copy and messaging isn’t doing it justice. We help fix that.
How we helped Toast Brewing pin down their brand voice
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How we helped Beachbum boost sales by over 70%
How a 4-week sprint helped Beachbum to reposition their brand, update their messaging, find their voice and overhaul their entire website.
Learn moreHow we helped Animal rediscover their brand voice
How fractional support helped Animal rediscover their sea-soaked brand voice and roll it out across every touchpoint.
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How we helped Discord speak their audience's language
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FAQs
Is this a good fit for us if our PDP isn’t awful, it’s just a bit meh?
Oh yeah, 100%. In fact, that’s the sweet spot.
Punch Ups almost always get the best results when you’re really happy with the product, but the PDP feels like it’s not really doing it justice.
That’s where we get to really make a difference in 24 hours.
What do you actually change on the PDP?
We don’t just tweak lines. We spend a whole day, head-down on completely reworking your page, top to bottom.
Usually, that means:
clearer hero messaging and “why you should buy” framing
stronger message hierarchy (what matters first / second / third, all based on customer research)
more specific proof + social proof
sharper objection-handling (AKA overcoming the reasons people don’t buy cleverly)
adding new sections where needed
And we’ll recreate your page in Figma and write all your new copy where it should live (with annotated explanations why) so it’s ready to hand over to your designer and developer.
How much involvement do you need from our team?
Not much at all.
Of course, we’ll ask for as much info as you can give us on who it’s for, customer research, objections, long-term vision, etc… but we built this service to be really low touch for you.
So even if you’ve only got a rough idea of “that page isn’t good enough” then we can take it from there.
Do you need access to Shopify / Klaviyo / our site?
Nope, not at all. We recreate your page in Figma and go from there.
However, if you can share analytics or heatmaps, that’s always a huge bonus.
Is the final PDP ready for design and dev?
Yes, 100%.
We’re not designers at all, but we know how to wireframe and mockup your new site in Figma. That way, you can pass it over to your team to polish, tweak and get it live.
Will this work for any product and category?
Pretty much, yeah. As long as your product is already somewhat validated (AKA, people buy it, review it, like it, you’ve got a bit of traction), then the PDP works for you.
However, if you’re pre-launch or early on with no customer reviews or real product market fit yet, a Sprint is often a better fit because we’ll need to do deeper discovery and messaging work first.
What if we don’t love the new direction?
That’s a good question. That’s why the kick-off call is all about alignment: what you want the page to do, what “on-brand” means for you, and what you don’t want (too salesy, too quirky, too premium, etc.).
Then, on the second day, we’ll do a live run through of your new page. We’ll do live edits on the call and tweaks after, if needed.
And while it’s never happened before, if you really don’t love the new direction, we’ll book you into the next available slot and do it again, pro bono.
Can you guarantee results?
We can’t promise a specific uplift, because there’s way too many variables (traffic quality, offer, pricing, creative, site speed, etc.).
What we can promise is that we’ll give you sharper positioning, clearer decision journeys, stronger objection handling, a clearer, more ownable brand voice and copy written to convert more customers.
And because of that, every client we’ve worked with has seen a meaningful uplift after working with us. But, as with anything, we can’t guarantee results. (Wouldn’t it be nice if we could, though?)
What happens after the one-day Punch Up?
Most of the time, post-Punch Up looks like this:
You ship it with your team (usually running A/B tests to make sure it works better)
We’re around during design/dev for any questions, etc…
If you need more copy (or more PDPs), we’ll start working on a small sprint (1-week).
Can you do multiple PDPs?
Yep. If you’ve got a handful that need love (or a collection/category page + PDP combo), that’s usually a 1-week Sprint.
Punch Up is for a single “hero PDP”.
Can we pay by card? Or split the invoices?
Yes, 100%. We know that cashflow is a tricksy beast.
So we accept corporate cards (including Amex), and if you need to split billing out over up to 4 months, it’s no biggy. (No fees or anything like that. Just let us know and we’ll divvy it up.)