1-day PDP punch up
Take your PDP from meh to hell yeah in one day.
You know your products are awesome. Your customers know it too. But somewhere between the product and the page, something gets lost in translation. Give us one day and we’ll fix that. We’ll do the research, rewrite your page and add new sections where you need them so your PDP finally sounds like the brand you know you are.
How do you rewrite a
PDP properly in just
one day?
We wish we could say it’s because we’re just that good. The real secret is doing the thinking first. We get aligned the day before on your product, your customers, what’s not landing... then spend a full day rewriting. No back and forth, no lengthy briefing process… just a finished page with copy and messaging that finally does your brand justice.
DAY BEFORE:
GET ALIGNED
No prep needed on your end. We’ll come with the right questions about your brand, your customers and what you’re seeing in the wild. And by the end of it, we’ll know exactly what your page needs to do.
THE MORNING:
WE GET NERDY
We dig into your reviews, competitor pages and the insights from our call to map out the beliefs, objections and proof your PDP needs to address. Then we plan the PDP structure around that before we write a word.
REST OF DAY:
HEADS DOWN
Your page gets rewritten around what your customers actually need to hear and in a way that celebrates what makes your brand uniquely awesome. New sections, new messaging, all of it. Not just polishing sentences.
NEXT DAY:
READY FOR DEV
We walk you through the new PDP on a review call, make any final tweaks, then hand over a Figma file with annotations and layout notes so your designer/dev can run with straight away.
Client revenue increase after a 4-week messaging, voice and copy sprint.
Number of clients worked with since 2012.
One client grew from £5.6M to over £28M YoY after a messaging & copy overhaul.
Another client grew their annual revenue by almost 400% after a 4-week sprint.
Your products
are awesome.
Your PDP should be too.
Imagine ending the week with a PDP you can’t wait to run traffic to. One you’re genuinely proud of.
Not “it’ll do for now.” Not “we’ll fix it properly later.”
Done, dusted and ready to hang in the Louvre.
WHAT YOU GET THE NEXT DAY
- A complete PDP in Figma: copy, structure and layout, ready for your designer or dev to build straight away
- A messaging hierarchy that makes sense: what to lead with, what proof to use, what objections to handle, when to nudge…
- Notes on every decision we made: so you understand the thinking behind every change and can replicate it on other pages
- A walkthrough call so you and your team know exactly what’s changed, why and can give live feedback
- One round of amends the next day until you’re 100% happy with it
“Mind readers. Reshaped the page in a way that was clear, focused and exactly what we'd hoped for.”
Let’s take a look at
your PDP together.
Book a free 30-minute call and we’ll look at your page together.
No prep needed on your end.
We’ll give you our honest thoughts on what’s working, what isn’t and what the right next step looks like.
If that sounds good, we’ll get your Punch Up booked in for the next available slot. (Usually within a week.)
Book a call or drop an email to hello@dowordsgood.com
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FAQs
Is this a good fit for us if our PDP isn’t awful, it’s just a bit meh?
Oh yeah, 100%. In fact, that’s the sweet spot.
Punch Ups almost always get the best results when you’re really happy with the product, but the PDP feels like it’s not really doing it justice.
That’s where we get to really make a difference in 24 hours.
What do you actually change on the PDP?
We don’t just tweak lines. We spend a whole day, head-down on completely reworking your page, top to bottom.
Usually, that means:
clearer hero messaging and “why you should buy” framing
stronger message hierarchy (what matters first / second / third, all based on customer research)
more specific proof + social proof
sharper objection-handling (AKA overcoming the reasons people don’t buy cleverly)
adding new sections where needed
And we’ll recreate your page in Figma and write all your new copy where it should live (with annotated explanations why) so it’s ready to hand over to your designer and developer.
How much involvement do you need from our team?
Not much at all.
Of course, we’ll ask for as much info as you can give us on who it’s for, customer research, objections, long-term vision, etc… but we built this service to be really low touch for you.
So even if you’ve only got a rough idea of “that page isn’t good enough” then we can take it from there.
Do you need access to Shopify / Klaviyo / our site?
Nope, not at all. We recreate your page in Figma and go from there.
However, if you can share analytics or heatmaps, that’s always a huge bonus.
Is the final PDP ready for design and dev?
Yes, 100%.
We’re not designers at all, but we know how to wireframe and mockup your new site in Figma. That way, you can pass it over to your team to polish, tweak and get it live.
Will this work for any product and category?
Pretty much, yeah. As long as your product is already somewhat validated (AKA, people buy it, review it, like it, you’ve got a bit of traction), then the PDP works for you.
However, if you’re pre-launch or early on with no customer reviews or real product market fit yet, a Sprint is often a better fit because we’ll need to do deeper discovery and messaging work first.
What if we don’t love the new direction?
That’s a good question. That’s why the kick-off call is all about alignment: what you want the page to do, what “on-brand” means for you, and what you don’t want (too salesy, too quirky, too premium, etc.).
Then, on the second day, we’ll do a live run through of your new page. We’ll do live edits on the call and tweaks after, if needed.
And while it’s never happened before, if you really don’t love the new direction, we’ll book you into the next available slot and do it again, pro bono.
Can you guarantee results?
We can’t promise a specific uplift, because there’s way too many variables (traffic quality, offer, pricing, creative, site speed, etc.).
What we can promise is that we’ll give you sharper positioning, clearer decision journeys, stronger objection handling, a clearer, more ownable brand voice and copy written to convert more customers.
And because of that, every client we’ve worked with has seen a meaningful uplift after working with us. But, as with anything, we can’t guarantee results. (Wouldn’t it be nice if we could, though?)
What happens after the one-day Punch Up?
Most of the time, post-Punch Up looks like this:
You ship it with your team (usually running A/B tests to make sure it works better)
We’re around during design/dev for any questions, etc…
If you need more copy (or more PDPs), we’ll start working on a small sprint (1-week).
Can you do multiple PDPs?
Yep. If you’ve got a handful that need love (or a collection/category page + PDP combo), that’s usually a 1-week Sprint.
Punch Up is for a single “hero PDP”.
Can we pay by card? Or split the invoices?
Yes, 100%. We know that cashflow is a tricksy beast.
So we accept corporate cards (including Amex), and if you need to split billing out over up to 4 months, it’s no biggy. (No fees or anything like that. Just let us know and we’ll divvy it up.)