3 (more) bits of copy we’re loving this month (and why they work)
👋 Quick recap:If you’re new here, every now and again we send one of these emails out.TL;DR: the two of us spend a lot of time every week reading copy, sending each other screenshots and adding things to our swipe file. (Which sounds fancy, but it’s just a...
3 bits of brilliant copywriting we’re loving right now (and why they work)
The two of us spend a lot of time every week reading copy, sending each other screenshots and adding things to our swipe file. (Which sounds fancy, but it’s just a Notion doc full of copy that we like or find interesting or that might inspire us...
Steal our 6-second before-after-bridge trick for 🔥 social ad copy
This week, we’re breaking down a super clever ad that popped up on our Instagram feed from Honest Mobile because it’s a fantastic example of another way you can use copy to grab, hold and convert customers attention, even if they don’t know who you...
How to flip cliches to write ads and copy like The Economist, VW and Taco Bell
This week, we thought we’d dive into one of our favourite creative exercises for coming up with creative, scroll-stopping ad/top of funnel copy: taking a cliche and flipping it. 💡This week’s big idea: most people will tell you to avoid cliches in your...