How to nail the “we’re sorry” trend that’s everywhere at the moment
“We’re sorry.” Why faux-apology ads are taking over your feed—and how to write one that grabs attention without losing trust.
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The DWG blog
Ads & email tips for ambitious ecomm & FMCG brands.
Weekly breakdowns of what makes high-performing copy work — backed by consumer psychology, real-world examples and templates you can steal and ship.
3 (more) bits of copy we loved in October (and why they work)
What do popcorn, deodorant and oat milk have in common? They've all got brilliant copy ideas you can steal for your own brand.
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3 bits of brilliant copywriting we’re loving right now (and why they work)
We’re opening up the swipe file to share 3 killer copy moments: a tea brand’s cheeky ad, a dog treat headline, and a humble…
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Steal our 6-second before-after-bridge trick for 🔥 social ad copy
Discover how to write scroll-stopping ads that highlight customer problems without feeling icky using the super simple B-A-B copy formula.
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How to flip cliches to write ads and copy like The Economist, VW and Taco Bell
Struggling to write scroll-stopping ads? Here’s how to steal a classic copy trick that’s backed by brain science and proven results.
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Get more repeat orders and fewer returns with this 5-min email fix.
You might be missing a massive opportunity to build brand loyalty and get more orders. Luckily there's an easy fix that takes a few…
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