Why Oatly’s brand voice is so damn good (and how yours can be, too)
💡 This week’s big idea: lots of brands tell us they want to “sound like Oatly”. But it’s actually the thinking and strategy that make Oatly’s voice so damn good.When you think of a brand that’s got a great brand voice right...
Why “talking like your customer” can backfire (and how we helped Animal avoid it)
This week’s big idea: Mirror your audience’s language, but leave room for your own individuality.“There is your audience.There is the language.There are the words that they use.”Eugene Schwartz, OG copywriterIn copywriting, one of the easiest ways to go from...
77% of brands don’t use their voice consistently. Here’s how to keep yours on point.
Last week, we came across this crazy stat: 44% of copywriters say that rewriting copy for tone is the most time-consuming part of their job. And from experience, one of the headaches we hear clients talk about again and again the first time we speak to them is...
Your brand only has a voice if you have something worth saying.
Last week, one of you legends reached out with a question: “How can we have a unique brand voice when anybody can get ChatGPT to copy the way we write in an instant?” It’s a great question. Unlike your logo or brand identity, you can’t copyright a brand voice. You can...