Why AI needs Goldilocks examples to nail your brand voice
AI keeps missing your brand voice? The problem isn't the AI. Here's the two-part fix that makes your brand voice guidelines actually useful.
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The DWG blog
Brand voice & messaging tips for ambitious ecomm & FMCG brands.
Weekly breakdowns of what makes high-performing copy work — backed by consumer psychology, real-world examples and templates you can steal and ship.
Want more consistent messaging? Do what we do. Copy Nike.
Struggling to keep your brand’s messaging consistent? Steal Nike’s mission-statement trick to lock in a clear “true north” fast.
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How Starface use orthography to build a killer brand voice their customers love
The words you write matter. But so do your full stops, emojis and lowercase letters. Learn how to turn punctuation into a powerful part…
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Why Oatly’s brand voice is so damn good (and how yours can be, too)
We dig into the three layers of brand voice (10,000ft, 1,000ft, ground level), show how Oatly nails each one and how you can do…
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Why “talking like your customer” can backfire (and how we helped Animal avoid it)
Speaking like your audience is a great way to win customers. But it's easy to go a bit OTT and lose your personality. Learn…
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77% of brands don’t use their voice consistently. Here’s how to keep yours on point.
Find out how you can create a brand voice document that's actually useful and helps you and your team write everything in the same…
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Your brand only has a voice if you have something worth saying.
There's loads of competition for a distinct brand voice and AI only makes it easier to have a bold style. The answer? Find your…
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Should your brand swear? (And how to do it without sounding like a $%*!)
More and more brands are swearing in their copy. Here's how to sprinkle some swearing into your copy without it all going to shit.
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