Consumer psychology for ecomm brands | | Page 2 of 2

Steal Jason’s Sourdough copywriting trick to make your products feel more affordable

Make your product feel like a bargain without changing the price. Here’s the messaging judo that pulls it off.

Steal Bold Bean’s copywriting trick for handling customer price sensitivity

Turn your process into a selling point. See how Bold Bean Co uses obsession, standards and craft cues to justify a premium price.

Consumer psychology

Steal Huel’s copywriting trick to turn your customers into a community

Turn your customers into a community. Steal Huel’s identity-led copywriting trick to create brand belonging (and boost repeat sales).

Consumer psychology

Steal Surreal’s Generation Effect copy trick to make your brand un_orgettable

Use this weird-but-effective psychology trick to make your brand stick in people’s brains — just like Surreal, The Economist, and Tesco have.

Consumer psychology

How Patagonia used a 100-year-old technique to cleverly grab customers’ attention

Steal this brilliant technique from Patagonia to grab your customers' eyeballs and make more sales without feeling like you need to shower afterwards.

Consumer psychology

Making this small tweak can make your copy instantly more persuasive

Learn how you can use a mix of tenses in your brand's copy to meet your customers where they are in their journey and…

Consumer psychology

How to write identity-led copy that makes customers say ‘that’s so me’

Did you know people are more likely to act when a behaviour feels like part of who they are? Learn how you can use…

Consumer psychology

Don’t worry, be happy: How feel-good copy can win over more customers

Customers are twice as likely to engage with positive messaging than negative framing. Use that to your advantage when you're writing copy.

Consumer psychology

No mo’ FOMO: 3 science-backed abandoned cart tactics that work

Feel like your abandoned cart emails aren't quite doing the trick? Here are 3 proven copy tricks you can use to turn on-the-fencers into…

Consumer psychology tips for ambitious ecomm & FMCG brands.