The sneaky reason your copy might feel a bit flat (hint: it’s not your words)
Since January, the two of us have been working on a bit of a rebrand of Do Words Good. But you know that story of the cobbler’s shoes? That was us. We realised that our own copy selling ourselves was (and, still is in places, honestly) falling a little flat....
Your customers have already written your best copy (you just have to steal it)
Before we get into this, we’ll keep it real: this week’s copy tip is about as unsexy as you can get. (Think Boris Johnson starring in 50 Shades of Grey levels of sexy. We’re sorry for that mental image. Really.) ☝️ Us, writing that sentence...
If your copy feels off but you can’t quite put your finger on why… read this.
Have you ever written a piece of copy where it’s technically ticking all of the boxes but the end result still feels a bit meh? We call those bits of copy: guilty feet. Why? Because… So this week, we thought we’d dig into one of the things that can...
How bad reviews can make the best ads (with examples from Oatly, Collider & more)
Recently, we’ve been noticing a bit of a resurgence of reverse psychology in copywriting, especially on social media. In other words, we’ve been seeing loads of brands sharing bad reviews from customers as a marketing tactic. Like this ad for AF beer we got...