The golden rule of writing funny copy: always punch up, never down.
We all know that boring, lifeless copy doesn’t sell. As David Ogilvy — the copywriter who puts the OG in Ogilvy advertising agency — once said, “you can’t bore somebody into buying your product, you can only interest them.” And in the past, we’ve talked about loads of...
How to turn your rough first drafts into wallet-opening copy your customers love.
We’ll level with you: writing copy is hard. And writing good copy? Even harder. (It’s a tad easier if you get weekly tips and tricks straight to your inbox though, right? 😉) Good copy has to do a lot of heavy lifting. It doesn’t just have to flow and sound nice, it...
5 hero section tips you can steal from brands like Bloom & Wild, Grind and Loop.
We’ve all heard that stat that says that your customers have an attention span of only 8 seconds from the moment they land on your website. And while there’s lots of debate over whether that stat is true – the science gets a bit wonky when you dig into it – we all...