We dig into the three layers of brand voice (10,000ft, 1,000ft, ground level), show how Oatly nails each one and how you can do it for your own brand.
Why Oatly’s brand voice is so damn good (and how yours can be, too)
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Marketing copywriting tips for growing your 🔥 e-comm brand
Dive into our archive of no-BS Marketing copywriting tips steal the strategies, apply them instantly, and watch your sales climb.
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Why “talking like your customer” can backfire (and how we helped Animal avoid it)
Speaking like your audience is a great way to win customers. But it’s easy to go a bit OTT and lose your personality. Learn how to nail it 👇
How to make your copy stand out in a crowded category (with examples from Botivo)
The messaging that used to make you stand out might be making you blend in. Find out how Botivo have carved out their own category of one.
How Dove, Moment & Bloom & Wild nailed their Father’s Day copy (and how you can too)
Father’s Day ads don’t have to be all grills and golf. See how Dove, Moment & Bloom & Wild are rewriting the narrative
How Patagonia used a 100-year-old technique to cleverly grab customers’ attention
Steal this brilliant technique from Patagonia to grab your customers’ eyeballs and make more sales without feeling like you need to shower afterwards.
3 super-smart copywriting tricks you can steal from Who Gives a Crap
Some products just aren’t sexy. But in a forgettable category, your copy doesn’t have to be forgettable too. And Who Gives a Crap nail their copy.
The sneaky reason your copy might feel a bit flat (hint: it’s not your words)
Sometimes, even when you’re writing technically “good” copy, something feels a bit off. But when you get your positioning right, it all falls into place.
How to write identity-led copy that makes customers say ‘that’s so me’
Did you know people are more likely to act when a behaviour feels like part of who they are? Learn how you can use that in your copy.
No mo’ FOMO: 3 science-backed abandoned cart tactics that work
Feel like your abandoned cart emails aren’t quite doing the trick? Here are 3 proven copy tricks you can use to turn on-the-fencers into customers.
The golden rule of writing funny copy: always punch up, never down.
Learn how you can use an Ancient Roman rule of comedy to make your brand’s copy funny with good, bad and ugly examples from real brands.
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The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these 👇
The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these
