Right now, we’re in the very early stages of updating a book that Jack wrote a few years ago on how to DIY your messaging & brand voice. And in that book, there is this smart-arse remark that Jack was very smug about when he was writing👇 8 years...
Warning: this post takes Die Hard far too seriously and contains some seriously good tips for writing for your brand. Die Hard isn’t just a film about stopping thieves, saving Christmas, and Alan Rickman chewing the scenery to pieces… It also contains some fantastic...