Learn how Patagonia uses different types of messaging at each stage of the buyer journey and steal their strategy to make your own copy clearer and more effective.
How Patagonia chooses what to say (and how you can steal it)
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Website copywriting tips for growing your 🔥 e-comm brand
Dive into our archive of no-BS Website copywriting tips steal the strategies, apply them instantly, and watch your sales climb.
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Steal our 9 step pre-publish copy checklist to make sure everything you publish is 👌
Writing your copy and auditing your copy are two separate beasts. But the best copy comes from doing them one at a time. Find out how we do it.
Want 21% more engagement? Steal Thinx’s strategy of saying the thing other brands won’t.
Swearing, taboos, industry no-nos… turns out, breaking a few conventions is great for business. Here’s how to earn attention (and more sales) by doing what others avoid.
Your brand only has a voice if you have something worth saying.
There’s loads of competition for a distinct brand voice and AI only makes it easier to have a bold style. The answer? Find your hill to die on.
5 (and a half) ways to improve your copy without changing a single word
Sometimes the biggest impact you can make to your copy isn’t anything to do with the words you choose. It’s about making it easier to read.
5 hero section tips you can steal from brands like Bloom & Wild, Grind and Loop.
Your hero section is supposed to grab your customers’ attention. Here are 5 tips you can steal from brands that are killing it to use on your site.
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The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these 👇
The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these
