Fashion & Apparel copywriting examples for ecomm & FMCG brands

Patagonia

Classic Patagonia print ad

It’ll come as no shock that we bloody love Patagonia here at DWG. They basically wrote the playbook on being a mission-led brand. (And they’ve been on our dream client list for years now.) They ran this full page ad in the NYT on Black Friday in 2011. While every other brand was promoting a big sale or discounts, Patagonia told us not to buy something. Love it.

See how to use it ➔