WEEKLY NEWSLETTER FOR ECOMM & FMCG BRANDS
The only newsletter you need to write better copy for your ecomm, DTC or FMCG brand
Read every week by marketers at Gousto, Bloom & Wild, Toast and more
Steal the copy & messaging tricks used by the fastest-growing brands
Get a practical takeaway or copywriting template in every email
Written by two senior copywriters for ecomm and DTC brands
Who’s the newsletter for?
Calling all marketers, operators, in-house copywriters and social media managers that want to do words gooder
Get copywriting tips, consumer psychology, deep-dive brand breakdowns, and tricks you can implement in every email. In your inbox every Tuesday.
For founders at growing brands
Get plain-English breakdowns of what “good copy” looks like, real DTC examples, and practical tools to give your team or agency to make your copy work harder.
For marketing, growth and CRO folks
Get teardown-style breakdowns of ads, landing pages and emails, with data-backed copywriting tips that drive more conversions, more clicks and more sales.
For in-house copywriters and social media folks
Get weekly tips on how to use consumer psychology, data-backed copy techniques to write better copy, plus real life brand examples for your swipe file.
For people wearing every hat in a small team
Get short, practical tips you can put to work right away, with checklists, prompts and easy-to-steal templates that make writing faster and a lot less painful when copy isn’t your only job.
Sent every week
Brand breakdowns
Actionable tips
What's in the newsletter?
Get weekly copywriting, messaging & branding tips in your inbox
Every week we share a breakdown of what’s working in the wild, the consumer-psychology behind it, and how to steal it for your own emails, ads and PDPs. (All based on 25+ years of writing copy for some of the world's biggest brands.)
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In-depth breakdowns of what real brands are doing with the copy & messaging on their homepages, PDPs, emails and ads.
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One practical copywriting framework, template or takeaway you can put to work that week in every email.
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A look under the hood at how the fastest-growing brands approach, think about and write amazing copy every time.
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Insights and pro tips from our 25+ years experience writing copy for some of the biggest and coolest brands in the world.
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A rock-solid "no filler BS" guarantee. If we don't have anything genuinely useful to send, we'll leave your inbox in peace.
👆A peek at real newsletter issues you’ll get in your inbox
“Flippin’ love these joy-filled insights arriving in my inbox. Thank you Jack and Joe for so generously opening up your brains to share so much value in each newsletter. I raise a Toast to you both.”
Louisa Ziane
Co-founder & Chief Operating Officer
Every week, we break down the copy and messaging techniques behind the fastest growing ecomm brands
Nobody wants another email full of dry copywriting tips or thinly veiled self-promo. That's why every email is focused on breaking down one key idea already being used by growing (or already massive) ecomm and FMCG brands and showing you how to put it to work for your brand.
Free weekly copywriting newsletter
Sign up today to get 7 days of copywriting tricks used by brands like Surreal, Huel, Patagonia and more…
Why hundreds of founders, legends, marketers and ecomm operators read the newsletter every week
Signed up to the Do Words Good newsletter and have been pleasantly surprised with the amount of helpful information every week. Joe and Jack are easy to work with, I would recommend them without hesitation.
Ellen Harkin
Global Operations Lead @ The LEGO Group
Flippin’ love these joy-filled insights arriving in my inbox. Thank you Jack and Joe for so generously opening up your brains to share so much value in each newsletter. I raise a Toast to you both 🙂
Louisa Ziane
COO @ Toast Brewing
I love that they give examples of great copy, explain the theory behind why it works then give practical tips on how to apply this to your own brand. If you want to learn about copywriting, this newsletter is worth subscribing to.
Jennifer Mussell
@ Bold Bloom Digital
This email is easily the most valuable thing I get in my inbox every week. I’ve gone from writing crappy stuff to writing copy that my clients love. I’m taking screenshots of literally every email for my swipe file. Unreal.
Stian Johannessen
I’ve spent years working for a variety of startups and this is by far the most useful newsletter I get. Every email is packed with nuggets of information and practical advice I’ve never seen anywhere else. And as a nice bonus, it’s a lot of fun to read.
“Our new tone of voice hasn’t just given us a unified voice, it has given us a way to communicate that makes us stand out from our competitors, attract lots of new customers and influences how every member of our team writes and talks about our business.”
Miriam Rune
Marketing Manager @ Whisky Foundation
Written by two brothers with 25+ years of experience helping brands do words gooder.
Co-founder & older brother.
Jack Barclay
At work: Give me messy customer data and a knotty brief and I’m in my element. Massive believer in the fact that your words and language can be your brand's secret weapon.
Out of work: you’ll find me pretending I’m Carmy from The Bear, searching for wild mushrooms with the little ones, going on long weekend hikes, or working on a (seemingly endless) home renovation project with an AF brewski or long black.
Co-founder & younger brother.
Joe Karaali-Barclay
At work: Before agency life, I was in charge of building, launching and scaling an ecomm brand, so I love nothing more than writing words that drive more sales and fix CRO leaks.
Out of work: you’ll find me updating my Strava stats, plotting next year’s Glasto, trekking out to a craft brewery, playing with my new puppy or rewatching Mad Men as “professional development.”
FAQs
When will I get the emails?
We send our weekly email newsletter every Tuesday at roughly4pm GMT. Sometimes a bit after if life gets in the way. But we aim to send it so it lands just after you’ve powered through Monday’s admin but before you get the end of week trudge. That way, you can put the tips to work.
What’s in the emails?
If we wanted to sound pretentious, we'd say it's a blend of consumer psychology, brand teardowns and practical takeaways. And it is all that. But mostly it's a note from us to you on the things we do for our clients and things we see other brands doing that are going to help you move the needle with your words. And because we're big believers in copying the strategy and not the execution, we'll always give you a peak under the hood at what those brands are doing and what tricks they're putting to use.
Can I reply to the emails with questions?
Oh yeah, 100%. Hit reply and fire away. We love nothing more than chatting with brands in the trenches.
I’ve only just launched my business, will this help me?
Absolutely. If you’re just getting started, these emails will help you nail your messaging from the get-go. No more staring at a blank screen, second-guessing every word, or wondering why your copy isn’t converting. You’ll learn the key components of good copy and how to speak directly to your potential customers.
How is this different from all the other copywriting newsletters?
Look, there are copywriting newsletters we love. But the vast majority of any newsletter in our inbox is 20% value, 20% waffle and 60% "Work with us". We're not like that. Would we love to work with you? 100%. Do some brands hire us after reading the newsletter? Absolutely. But we're not going to hide the value behind paywalls or "Our 10 Step Trademark Formula". URGH.
Instead, we'll give you all the value. And if you want somebody to write it for you, hit us up. If you want to DIY it, play on!
Free weekly copywriting newsletter
Sign up today to get 7 days of copywriting tricks used by brands like Surreal, Huel, Patagonia and more…
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