Steal Botivo’s sentence-level storytelling trick
Learn how sentence structure shapes the mental movie in your reader's mind and how to use it to write copy that lands.
Read more
The DWG blog
Copywriting techniques tips for ambitious ecomm & FMCG brands.
Weekly breakdowns of what makes high-performing copy work — backed by consumer psychology, real-world examples and templates you can steal and ship.
How to beat writer’s block when you’re writing copy for your ecomm brand
Keep hitting writers’ block? Here’s why a messy swipe file might be your secret weapon to writing better copy, faster.
Read more
How to nail the bad review trend (and increase ad CTR by 27%)
Learn how to flip 1-star reviews into CTR gold. We break down the study-backed strategy behind ads that own the insult.
Read more
Steal our three-word trick to massively improve your product descriptions
Struggling to balance feature-rich copy with benefit-led storytelling? Find out how we do it with real examples from brands smashing it.
Read more
How to write emotion-led copy that makes your brand stand out like Magic Spoon
Find out how to pin down the emotion that defines your brand and use it to guide everything from headlines to homepage copy, just…
Read more
Steal Peachie’s clever messaging trick to make your copy resonate better
Peachies beat Pampers by selling sleep, not nappies. Learn their Ladder of Why messaging trick to make your copy resonate.
Read more
How to write FAQs that catch your buyers before they bounce (with examples)
Struggling with abandoned carts? Learn how to turn your FAQs into a high-converting, trust-building sales tool, in just 15 minutes.
Read more
Steal our 9 step pre-publish copy checklist to make sure everything you publish is 👌
Writing your copy and auditing your copy are two separate beasts. But the best copy comes from doing them one at a time. Find…
Read more
How Dove, Moment & Bloom & Wild nailed their Father’s Day copy (and how you can too)
Father’s Day ads don’t have to be all grills and golf. See how Dove, Moment & Bloom & Wild are rewriting the narrative
Read more
Want 21% more engagement? Steal Thinx’s strategy of saying the thing other brands won’t.
Swearing, taboos, industry no-nos... turns out, breaking a few conventions is great for business. Here's how to earn attention (and more sales) by doing…
Read more
How to boost your sales by 42% with this quick product page tweak
Your product descriptions might be trying to do too much. Here’s how to make more sales by tying every benefit to one clear idea.
Read more
This easy 5-min copy tweak can improve your conversions by 56.34%
Unbounce found a 24.3% drop in conversions when language gets too complex. Make your copy easy to read and make more sales.
Read more
How to sell your products without getting the ick (i.e. ethically)
Struggling with that awkward tension when you’re a brand doing good stuff in the world, but you still have to participate in capitalism and…
Read more
3 super-smart copywriting tricks you can steal from Who Gives a Crap
Some products just aren't sexy. But in a forgettable category, your copy doesn't have to be forgettable too. And Who Gives a Crap nail…
Read more
How you can flip your copy and messaging to make your customer the hero
Your brand isn't the main character. Your customer is. Learn how to flip your copy and make your customers the hero with this quick…
Read more
The sneaky reason your copy might feel a bit flat (hint: it’s not your words)
Sometimes, even when you're writing technically "good" copy, something feels a bit off. But when you get your positioning right, it all falls into…
Read more
Your customers have already written your best copy (you just have to steal it)
Sometimes you don't have to write your own copy, your customers can do it for you. Find out how to mine your reviews for…
Read more
If your copy feels off but you can’t quite put your finger on why… read this.
Did you know that when something is easy to read, we perceive it as more credible and appealing, even if it has the same…
Read more
How bad reviews can make the best ads (with examples from Oatly, Collider & more)
Bad reviews are part and parcel of running a brand. Learn how to use copy to flip the script on negative feedback and win…
Read more
5 (and a half) ways to improve your copy without changing a single word
Sometimes the biggest impact you can make to your copy isn’t anything to do with the words you choose. It's about making it easier…
Read more
How you can write copy that turns returns and refunds into repeat customers
Refunds don’t have to feel like throwing revenue away. With the right copy, you can turn them into your brand’s secret weapon for winning…
Read more
The golden rule of writing funny copy: always punch up, never down.
Learn how you can use an Ancient Roman rule of comedy to make your brand's copy funny with good, bad and ugly examples from…
Read more
How to turn your rough first drafts into wallet-opening copy your customers love.
You don't need to be a great writer to write great copy. You just need to know how to edit your rough drafts into…
Read more
5 hero section tips you can steal from brands like Bloom & Wild, Grind and Loop.
Your hero section is supposed to grab your customers' attention. Here are 5 tips you can steal from brands that are killing it to…
Read more
Tiny words, big wins: 5 microcopy tweaks and fixes that will boost your sales.
Microcopy is the unsung hero of your ecommerce site. Here are 5 ways you can use microcopy to make more sales and keep your…
Read more