Want 21% more engagement? Steal Thinx’s strategy of saying the thing other brands won’t.
💡 This week’s big idea: Want to grab your audience’s attention? Say the quiet thing out loud.Have you noticed that the algorithms have been all weird lately?We’ve had ads that usually do numbers suddenly churn through the budget and get no results....
How to boost your sales by 42% with this quick product page tweak
The last few week’s posts have been heaaaavy and philosophical. We’ve talked about ethical selling and inclusive language and things that are super important to nail (especially in 2025)… but they’ve all been a bit...
This easy 5-min copy tweak can improve your conversions by 56.34%
💡This week’s big idea: Make your copy easy to understand for your customers even if they’re busy, burned out and distracted.Unbounce recently published their annual report on conversion rates across all industries, including ecommerce.And in that report...
How to sell your products without getting the ick (i.e. ethically)
Happy Earth Day! 🌍 This week, we’ve been thinking about that awkward tension when you’re a brand doing genuinely good stuff in the world, but you still have to, y’know, *participate in capitalism and sell things*. It’s something that so many of our...