Jason's Sourdough
Jason’s super smart pricing psychology trick
If there’s ever a product that can demonstrate the massive difference that messaging can make to price sensitivity and how much we're willing to pay for stuff, it’s packaged bread. After all, don't we all just grab the same bread on autopilot every week? (Unless it's for a nice brunch or boujee bits, of course.) So just getting people to consider switching bread brands is no small feat. But to get people to spend more money on bread <em><u>and</u></em><em> </em>then make that bread their new daily bread? That takes some real skills. And Jason’s have got skills and then some. This went straight in the swipe file.
See how to use it ➔