Copy advice
Breakdowns of how great brands use language to stand out and sell more. All backed by consumer psychology, real-world examples and templates you can steal.
Brand voice & messaging
Why brand voice is actually a terrible name for brand voice
Opinion
3 bits of copy we loved in April 2026 (and why they work)
Brand voice & messaging
Why AI needs Goldilocks examples to nail your brand voice
AI copywriting tips
Why even the best brand voice doc isn’t quite right for AI (with Monzo brand voice examples)
AI copywriting tips
Why AI copywriting always loses your brand voice and how to fix it with a belief brief
Copywriting techniques
Steal Botivo’s sentence-level storytelling trick
See if your brand voice is ready for AI
Opinion
Steal Bloom & Wild’s tips for writing better Mother’s Day copy
Opinion
3 bits of copy we loved in February (and why they work)
Copywriting techniques
How to beat writer’s block when you’re writing copy for your ecomm brand
Strategy & positioning
Steal Spacegoods’ messaging trick to appeal to more customers
Opinion
3 bits of copy we loved in January (and why they’re so good)
Brand voice & messaging
Want more consistent messaging? Do what we do. Copy Nike.
Consumer psychology
Steal Jason’s Sourdough copywriting trick to make your products feel more affordable
Consumer psychology
Steal Bold Bean’s copywriting trick for handling customer price sensitivity
Strategy & positioning
3 ways to make your copy stand out to your customers in 2026
Opinion
3 more bits of copy we loved in December (and why they work)
Copywriting techniques
How to nail the bad review trend (and increase ad CTR by 27%)
Strategy & positioning
Steal Spacegoods’ PDP messaging & layout trick to make customers say “yes!”
Strategy & positioning
How copy can save the day when sh*t hits the fan over BFCM & Christmas
Ads & email
How to nail the “we’re sorry” trend that’s everywhere at the moment
Ads & email
3 (more) bits of copy we loved in October (and why they work)
Copywriting techniques
Steal our three-word trick to massively improve your product descriptions
Copywriting techniques
How to write emotion-led copy that makes your brand stand out like Magic Spoon
Copywriting techniques
Steal Peachie’s clever messaging trick to make your copy resonate better
Brand voice & messaging
How Starface use orthography to build a killer brand voice their customers love
Brand voice & messaging
Why Oatly’s brand voice is so damn good (and how yours can be, too)
Ads & email
3 bits of brilliant copywriting we’re loving right now (and why they work)
Consumer psychology
Steal Huel’s copywriting trick to turn your customers into a community
Strategy & positioning
How Patagonia chooses what to say (and how you can steal it)
Ads & email
Steal our 6-second before-after-bridge trick for 🔥 social ad copy
Ads & email
How to flip cliches to write ads and copy like The Economist, VW and Taco Bell
Copywriting techniques
How to write FAQs that catch your buyers before they bounce (with examples)
Opinion
Why we’re here for bringing back bold, imperfect copywriting
Consumer psychology
Steal Surreal’s Generation Effect copy trick to make your brand un_orgettable
Ads & email
Get more repeat orders and fewer returns with this 5-min email fix.
Strategy & positioning
Steal Lucky Saint’s 5-part storytelling framework to make your brand story stick
Brand voice & messaging
Why “talking like your customer” can backfire (and how we helped Animal avoid it)
Brand voice & messaging
77% of brands don’t use their voice consistently. Here’s how to keep yours on point.
Strategy & positioning
How to make your copy stand out in a crowded category (with examples from Botivo)
Copywriting techniques
Steal our 9 step pre-publish copy checklist to make sure everything you publish is 👌
Copywriting techniques
How Dove, Moment & Bloom & Wild nailed their Father’s Day copy (and how you can too)
Copywriting techniques
Want 21% more engagement? Steal Thinx’s strategy of saying the thing other brands won’t.
Copywriting techniques
How to boost your sales by 42% with this quick product page tweak
Strategy & positioning
Go woke, go broke? Nope. Inclusive language is better for the world & your brand.
Consumer psychology
How Patagonia used a 100-year-old technique to cleverly grab customers’ attention
Copywriting techniques
This easy 5-min copy tweak can improve your conversions by 56.34%
Copywriting techniques
How to sell your products without getting the ick (i.e. ethically)
Copywriting techniques
3 super-smart copywriting tricks you can steal from Who Gives a Crap
Consumer psychology
Making this small tweak can make your copy instantly more persuasive
Copywriting techniques
How you can flip your copy and messaging to make your customer the hero
Opinion
3 copywriting lessons you can learn from Die Hard (yep, seriously -ish.)
Copywriting techniques
The sneaky reason your copy might feel a bit flat (hint: it’s not your words)
Strategy & positioning
How Bold Bean Co’s smart copywriting makes their customers happy to pay more
Copywriting techniques
Your customers have already written your best copy (you just have to steal it)
Consumer psychology
How to write identity-led copy that makes customers say ‘that’s so me’
Copywriting techniques
If your copy feels off but you can’t quite put your finger on why… read this.
Consumer psychology
Don’t worry, be happy: How feel-good copy can win over more customers
Copywriting techniques
How bad reviews can make the best ads (with examples from Oatly, Collider & more)
Consumer psychology
No mo’ FOMO: 3 science-backed abandoned cart tactics that work
Brand voice & messaging
Your brand only has a voice if you have something worth saying.
Copywriting techniques
5 (and a half) ways to improve your copy without changing a single word
Copywriting techniques
How you can write copy that turns returns and refunds into repeat customers
Copywriting techniques
The golden rule of writing funny copy: always punch up, never down.
Copywriting techniques
How to turn your rough first drafts into wallet-opening copy your customers love.
Copywriting techniques
5 hero section tips you can steal from brands like Bloom & Wild, Grind and Loop.
Brand voice & messaging
Should your brand swear? (And how to do it without sounding like a $%*!)
Copywriting techniques