Copywriting advice for e-comm brands that want sh*t-hot, wallet-opening words.
Dive into the archive of no-BS advice on writing killer copy, full of tips and tricks you can use to immediately grow your brand and sell more stuff.
Get more repeat orders and fewer returns with this 5-min email fix.
You might be missing a massive opportunity to build brand loyalty and get more orders. Luckily there’s an easy fix that takes a few minutes.
Why “talking like your customer” can backfire (and how to avoid it)
Speaking like your audience is a great way to win customers. But it’s easy to go a bit OTT and lose your personality. Learn how to nail it 👇
77% of brands don’t use their voice consistently. Here’s how to keep yours on point.
Find out how you can create a brand voice document that’s actually useful and helps you and your team write everything in the same voice.
How to make your copy stand out in a crowded category (with examples from Botivo)
The messaging that used to make you stand out might be making you blend in. Find out how Botivo have carved out their own category of one.
Steal our 9 step pre-publish copy checklist to make sure everything you publish is 👌
Writing your copy and auditing your copy are two separate beasts. But the best copy comes from doing them one at a time. Find out how we do it.
Want 21% more engagement? Say the thing other brands won’t.
Swearing, taboos, industry no-nos… turns out, breaking a few conventions is great for business. Here’s how to earn attention (and more sales) by doing what others avoid.
How to boost your sales by 42% with this quick product page tweak
Your product descriptions might be trying to do too much. Here’s how to make more sales by tying every benefit to one clear idea.
Go woke, go broke? Nope. Inclusive language is better for the world & your brand.
Inclusive writing isn’t just the right thing to do. It sells better too. Find out how to do your words gooder by being more inclusive in your copy.
How Patagonia used a 100-year-old technique to cleverly grab customers’ attention
Steal this brilliant technique from Patagonia to grab your customers’ eyeballs and make more sales without feeling like you need to shower afterwards.
This easy 5-min copy tweak can improve your conversions by 56.34%
Unbounce found a 24.3% drop in conversions when language gets too complex. Make your copy easy to read and make more sales.
How to sell your products without getting the ick (i.e. ethically)
Struggling with that awkward tension when you’re a brand doing good stuff in the world, but you still have to participate in capitalism and sell things? Read this.
3 super-smart copywriting tricks you can steal from Who Gives a Crap
Some products just aren’t sexy. But in a forgettable category, your copy doesn’t have to be forgettable too. And Who Gives a Crap nail their copy.
Making this small tweak can make your copy instantly more persuasive
Learn how you can use a mix of tenses in your brand’s copy to meet your customers where they are in their journey and sell more stuff.
How you can flip your copy and messaging to make your customer the hero
Your brand isn’t the main character. Your customer is. Learn how to flip your copy and make your customers the hero with this quick and easy technique.
The sneaky reason your copy might feel a bit flat (hint: it’s not your words)
Sometimes, even when you’re writing technically “good” copy, something feels a bit off. But when you get your positioning right, it all falls into place.
How smart copywriting can make your customers happy to pay more
Getting customers to pay more for your product than cheaper alternatives feels tough but with a few tried and tested copy trick, it’s pretty straightforward.
Your customers have already written your best copy (you just have to steal it)
Sometime you don’t have to write your own copy, your customers can do it for you. Find out how to mine your reviews for 🔥 copy.
How to write identity-led copy that makes customers say ‘that’s so me’
Did you know people are more likely to act when a behaviour feels like part of who they are? Learn how you can use that in your copy.
If your copy feels off but you can’t quite put your finger on why… read this.
Did you know that when something is easy to read, we perceive it as more credible and appealing, even if it has the same message and the same info?
Don’t worry, be happy: How feel-good copy can win over more customers
Customers are twice as likely to engage with positive messaging than negative framing. Use that to your advantage when you’re writing copy.
How bad reviews can make the best ads (with examples from Oatly, Collider & more)
Bad reviews are part and parcel of running a brand. Learn how to use copy to flip the script on negative feedback and win new customers over.
No mo’ FOMO: 3 science-backed abandoned cart tactics that work
Feel like your abandoned cart emails aren’t quite doing the trick? Here are 3 proven copy tricks you can use to turn on-the-fencers into customers.
Your brand only has a voice if you have something worth saying.
There’s loads of competition for a distinct brand voice and AI only makes it easier to have a bold style. The answer? Find your hill to die on.
5 (and a half) ways to improve your copy without changing a single word
Sometimes the biggest impact you can make to your copy isn’t anything to do with the words you choose. It’s about making it easier to read.
How you can write copy that turns returns and refunds into repeat customers
Refunds don’t have to feel like throwing revenue away. With the right copy, you can turn them into your brand’s secret weapon for winning customers’ loyalty.
The golden rule of writing funny copy: always punch up, never down.
Learn how you can use an Ancient Roman rule of comedy to make your brand’s copy funny with good, bad and ugly examples from real brands.
How to turn your rough first drafts into wallet-opening copy your cutomers love.
You don’t need to be a great writer to write great copy. You just need to know how to edit your rough drafts into something much stronger.
5 hero section tips you can steal from brands like Bloom & Wild, Grind and Loop.
Your hero section is supposed to grab your customers’ attention. Here are 5 tips you can steal from brands that are killing it to use on your site.
Should your brand swear? (And how to do it without sounding like a $%*!)
More and more brands are swearing in their copy. Here’s how to sprinkle some swearing into your copy without it all going to shit.
Tiny words, big wins: 5 microcopy tweaks and fixes that will boost your sales.
Microcopy is the unsung hero of your ecommerce site. Here are 5 ways you can use microcopy to make more sales and keep your customers engaged.
3 copywriting lessons you can learn from Die Hard (yep, seriously -ish.)
A completely, 100% serious post about the things Die Hard teaches you about writing for your brand. Yippee-ki yay, Do Words Gooders!
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The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these 👇
The weekly newsletter that takes your brand’s copy from “meh” to “hell f*cking yeah!”
Read every week by legends at brands like these
