voice upgrade
The Voice Upgrade is for brands that need a hand evolving what they to say, how to adapt how they say it and how to make sure everything they write stays on-brand and on-message. (Even it’s written by AI.)
It all starts with working with you to understand every detail about your brand, your next chapter and then collaborating until you’ve got a voice, messaging and verbal identity that does your brand justice.
- WORKSHOP
- MESSAGING EVOLUTION
- STRATEGY
- RESEARCH
- BRAND VOICE
- BRAND VOICE
- HOUSE STYLE
- CUSTOM COPY BOT
- Starting at £7.5k
Our Approach
You're evolving. Your rebranding. You're becoming your 2.0. And as that's happening, you're realising that way you used to sound and the things you're saying don't quite fit anymore.
Our job isn't to "invent" you a new voice or say "hey, you should sound like Surreal, that's trendy right now". Not at all. Instead, we dig into your brand's journey to this point (your customers, your competitors, your reviews, the gap between how you talk and how you want to be perceived....) and where you want to go.
Somewhere in all of that is a thread connecting who you've been to who you're becoming. Our job is to find it and turn it into something that feels like your brand is evolving and growing up, not reinventing itself.
And, of course, you get a voice system built for humans, and a copybot that means everyone on your team can write properly on-brand copy, lickety-split.
What You Get
The Voice Upgrade is designed to give you everything from that aha! moment of clarity all the way down to the tools and guidelines you need to make sure your words always do your brand justice, everywhere you show up.
EVOLVED VERBAL IDENTITY
We know you're not starting from scratch. And we're not going to come in and throw everything out of the window. You've got a brand with history, customers who already love you, and a voice that's got you here. It's just that who you are now has outgrown how you sound.
We help you figure out what's already working, where you're nearly nailing it and exactly what you want to say and how to sound for the next chapter. Then we get to work evolving it.
When we're done, you end up with a verbal identity that feels like an evolution of what came before, not a complete teardown.
Full documentation
A good brand voice is a consistent brand voice. And a consistent brand voice can't be consistent (especially in the age of AI) unless it's documented properly.
That means you'll get full, chunky, proper tomes of verbal identity guidelines that cover everything from your voice and tone and beliefs to how to flex your voice for different audiences and channels. Remember those Idiots Guides to... from the 90s? It's basically one of those for how to write for your brand in every scenario.
We'll even give your team training on how to use it and put it to work, too.
CUSTOM AI COPYBOT
We know most brands use AI for their copy. We also know that AI really struggles to write on-brand copy.
That’s why we spent a year figuring out how to document voice in a way that AI can genuinely use.
At the end of the project, we’ll take your verbal identity, adapt the documents for AI and then build and train you a custom brand copybot that writes in your new voice and acts like a 24/7 copywriter on your team.
(No slop, AI-isms or "this isn't just this, it's that" anywhere to be seen. Scout's honour.)
"Mind readers. It's given us everything we need.”
Lindsay newell, marketing manager, Nursem
MESSAGING STRATEGY. COPYWRITING.
Nursem were a few years post-Den (offers from all five dragons) and felt their early-stage messaging no longer matched where the brand was going. We rebuilt their hero messaging around being nurse-founded, award-winning, having 1M+ happy customers and giving back so it did the brand they'd become justice and sat with their premium pricing.
See All Work >