Whole shebang
The Whole Shebang is for brands that want a hand figuring out what to say, how to say it and how to make sure everything they write stays on-brand and on-message. (Even it’s written by AI.)
It all starts with working with you to understand every detail about your brand and then collaborating until you’ve got a voice, messaging and verbal identity that does your brand justice.
- WORKSHOP
- MESSAGING
- STRATEGY
- RESEARCH
- BRAND VOICE
- BRAND LANGUAGE
- HOUSE STYLE
- CUSTOM COPY BOT
- Starting at £12.5k
Our Approach
It’s not our job to reinvent your brand. You already know who you are and where you're heading, but it's hard to see the wood for the trees when you're working in it all day.
We dig into your story, your vision, your customers, your competitors, your reviews... And somewhere in all of that, there's always a red thread ties everything together. It’s our job to find that thread and to turn it into a brand language and verbal identity that makes sense of everything nuance of your brand.
But nobody wants a voice document that looks nice but is practically useless. So we write a version for humans and then turn it into a custom voice bot so everyone can write (or not write) on-brand copy.
What You Get
The Whole Shebang is designed to give you everything from that aha! moment of clarity all the way down to the tools and guidelines you need to make sure your words always do your brand justice, everywhere you show up.
Unique VERBAL IDENTITY
Most brands don't have actually have a language problem at all, they have a clarity problem. All the ideas make sense in their heads and in meetings, but they don’t work as messaging.
We work with you to dig and dig until we find the idea that makes everything make sense, then build voice and messaging around it that your brand can own and that is flexible enough to use everywhere.
Full documentation
We treat voice docs like a designer treats brand guidelines. They’re in-depth, they’re comprehensive and they cover how your voice, messaging and language shifts and changes so you’re always saying the same thing.
When they’re done, anybody (even Dave in Finance) should be able to pick them up and write for your brand.
CUSTOM AI COPYBOT
We know most brands use AI for their copy. We also know that AI really struggles to write on-brand copy.
That’s why we spent a year figuring out how to document voice in a way that AI can genuinely use.
At the end of the project, we’ll build you a custom brand copybot that writes in your new voice and acts like a 24/7 copywriter on your team.
“An absolute game-changer. Hugely transformational for us.”
max reynolds, founder, Beachbum
MESSAGING STRATEGY·VERBAL IDENTITY·BRAND VOICE·AI COPYBOT
Beachbum operate in a crowded category where every brand says the same thing. We did VOC analysis and competitor mapping to reveal that Beachbum's core customers weren't buying gear, they were buying belonging and joy. That finding turned into a full verbal identity system with positioning, voice guide, full site rewrite, retail decks, Klaviyo flows and an on-brand copybot. Revenue was up by almost 70% within 3 months.
See All Work >