Brand Language & Copy workshops
These half-day sessions are for brand managers, marketing managers, founders and generalists who have found themselves responsible for writing everything themselves (or, at least, responsible for signing off all things wordy.)
Hands-on, practical and run remotely for up to five of your team, we make sure that every session is fully focused on giving you the tools, understanding and pro-tips you need to walkaway and start putting it to use.
- Brand story
- Messaging
- Positioning
- AI copywriting
- AI brand voice
- Copy review & feedback
- £975 PER SESSION
- (up to 5 attendees)
We've run workshops and training for marketers and brand managers at...
story, voice & copy workshops for people who wear many hats
Look, we know that because of AI and budgets and things just moving really bloody fast in general, more and more brands are DIY-ing their copy than ever. And that’s cool. We love that. But sometimes, brands find they need a little hand with the big picture stuff before they can do it all themselves.
That’s why we put together these workshops. They’re designed so that busy teams can take half a day and build the skills and the confidence they need to tell their own story, own their voice, or work with people (or AI) to get copy that does their brand justice.
practical, hands-on half day workshops
Look, we love training and keynotes as much as anyone. But for us, the absolute best feeling is walking away from a hands-on workshop with a new skill or tool you're absolutely buzzing to use.
That's why every session we run is about getting a small group together, rolling up our sleeves, and getting to work on something for your brand. That something can be a tool, a document, or a proper clouds-parting aha moment, but it’ll always be something you can put to use straight away.
Figure out your brand narrative
You know how Patagonia, Bold Bean Co, Oatly and all those other brands that just nail their copy all feel like they’re saying the same thing in a million different ways? That’s the value of a cohesive brand narrative.
This half day session helps you figure out out that big picture messaging red thread that ties everything you write together.
£975 per session. max 5 attendees.
Get AI to write in your brand voice
You’ve given it your brand guidelines, examples and a bajillion notes and AI still sounds like Claude has had a few and is doing a karaoke cover of your brand.
This half day session helps you figure out why AI can’t follow your voice, what it needs to know to nail it and a live fixing session.
£975 per session. max 5 attendees.
Prompt AI to write copy like a pro
AI suddenly added copywriting to your job description? Spend more time that you’d like to admit arguing with AI to get it write something other than slop? We got you.
This half-day session isn’t so much “train AI on your voice” as it is how to brief AI, how to tell good AI copy from the nearly-good, and how to say what's wrong in a way that gets it fixed.
£975 per session. max 5 attendees.“This was the best session on AI that I've attended. Jack was really thorough and clear about everything he talked us through. after it was really obvious to me what was missing from my prompt, what I need to add and even what priority to give to AI to get the best results. Super happy Brand Manager here."
Charlotte Walker brand manager, lee stafford
Meet the person leading the workshop
JACK BARCLAY
CO-FOUNDER & CREATIVE DIRECTORHey, I'm Jack. I've been writing copy for 15+ years, have helped over 300+ brands with their copy and voice and trained copywriters at over 50+ brands. (I also have an MA in English Literature and write a copywriter newsletter that’s read by teams at Bloom & Wild, Lego, Gousto and more every week.)
On top of all of that, I've been Head of Copy at a fast-growing US startup that grew from 0-$250M in 2 years, overseen projects with 10+ writers reporting to me and (obviously) I co-founded this brand language studio.
And, for the last two or three years, we've been helping brands adapt to AI. In that time, we've developed our own process for getting AI to write in your voice and write good copy (actually good copy, not just "oh wow, I guess that doesn't suck" copy) and trained teams at brands like KatKin, Octopus and Lee Stafford on AI and copywriting.
So, if your team is looking to take your copy or AI skills up a few notches in a super casual, hands-on, and takeaway packed 4-hours, I’d love to team up.
Book a workshop
Let's have a chat about custom copy, AI and brand voice workshops for your team.