Reviews & Testimonials

Look, we’ll level with you. This page is mostly here for Google and AI to find. If you’re a human reading this, congrats. You’re a real life Indiana Jones. (cue the horns and the fast-approaching rolling boulder.)

“Working with Jack and Joe has been an absolute game-changer for us.”

Max Reynolds Founder, Beachbum AI voice · Brand voice & verbal identity · Copywriting

Copywriting | Workshops

“We’re about to kick off a DTC glow-up. The copy on our site was inconsistent and our PDPs were a bit all over the place… we knew we could do more to clearly communicate our USPs. Jack and Joe were mind readers. They quickly spotted the real customer pain points and reshaped the page in a way that was clear, focused and exactly what we’d hoped for. It’s given us everything we need”

Lindsay Newell Brand Manager, Nursem

Brand voice & verbal identity | Copywriting

Do Words Good really knows their stuff. Messaging is hard, and usually takes a ton of iterations to get right. Their advice didn't just help us write better copy, it helped us figure out the big picture messaging and make sure we publish content that always connects with our customers. It really leveled us up.

Wes Hather Founder, Spot & Outreach.io

Brand voice & verbal identity | Workshops

Their ability to understand our brand was astounding. Jack ran a session to distill down where we wanted to take the brand and then cut through the noise to revolutionise how we sounded. Suddenly we sounded fresh, vibrant & engaging, even though we were saying the same thing…incredible!

Josh Caceires Brand Manager, fwip

AI voice | Brand voice & verbal identity | Copywriting

Working with Jack and Joe has been an absolute game-changer for us. Not only are our sales up by over 70% but they really helped us nail who we are as a brand, how we should sound (to customers and in retail decks) and gave us a brand voice & messaging playbook & copybot that our whole team have used to make everything we do unified and on-brand. The whole thing was hugely transformational for us as a brand. Highly recommend.

Max Reynolds Founder, Beachbum

Brand voice & verbal identity | Copywriting

Their ability to transform a brand’s tone of voice is brilliant. I cannot recommend them enough. Turned our brands from lacking a real personality and voice to high-converting websites that our customers always remember. Absolute legends!

Toni Bowring-Robinson CX Director, Acre

Newsletter

Their insights on writing copy have made me stop and think more deeply about how I approach ad copy for my clients. They break down great examples, explain the theory behind why they work, and show how you can apply the same techniques yourself.

Jennifer Mussell Founder, Bold Bloom Digital

Newsletter

Signed up to the Do Words Good newsletter and have been pleasantly surprised with the amount of helpful information every week. Joe and Jack are easy to work with, I would recommend them without hesitation.

Ellen Harkin Lego

Brand voice & verbal identity

This is amazing, thank you SO much. The Toast voice is perfect.

Louisa Ziane COO, Toast Brewing

Workshops

This was a great session, Jack was very knowledgeable and I feel like I came with so much useful know-how.

Camilla Chintapalli Marketing Lead, PMC Commerce

AI voice | Brand voice & verbal identity | Copywriting

We've been working on a lot of projects and use AI for copywriting religiously. The work you and your team does, does not compare to anything we've been able to generate with AI, even using "high performance" prompts. It just has so much human touch and intelligence. So I am really glad I reached out for this project.

Alex Bajureanu Brand Manager, Dr Dent

Copywriting

Been a pleasure working with them. Delivered on diverse briefs for different teams across RNLI consistently, in creative ways and with great results. Balance a clear love of language with a sharp focus on each piece’s purpose.

Mairead Dwane Head of Content, RNLI

Newsletter

Joe and Jack's newsletter is ostensibly about better copywriting, but every single one goes deeper into marketing strategy and human psychology than you'd expect. Always there with clear advice and great examples from brands nailing copy.

Imogen Crawford Ecommerce consultant & coach

Newsletter

“Flippin’ love these joy-filled insights arriving in my inbox. Thank you Jack and Joe for so generously opening up your brains to share so much value in each newsletter. I raise a Toast to you both :)”

Louisa Ziane COO, Toast

Newsletter

This email is easily the most valuable thing I get in my inbox every week. I’ve gone from writing crappy stuff to writing copy that my clients love. I’m taking screenshots of literally every email for my swipe file. Unreal.

Stian Sarsgaard Founder, Contrast

Workshops

This was the best session on AI that I've attended, probably because writing copy is a big part of my job so it was super relevant. Jack was really thorough and clear about everything he talked us through. After the huddle up it was really obvious to me what was missing from my prompt, what I need to add and even what priority to give it to the AI to get the best results. Super happy Brand Manager here.

Charlotte Walker Brand Manager, Lee Stafford

Workshops

“Amazing. Overdelivered.”

Kristen Head of Marketing, Hidden 20

Brand voice & verbal identity | Copywriting

“Really understood the Animal ToV and brand straight away, so much so we asked them to create an internal document for circulation! Not only was the copy always great, the turnaround times were really fast. Highly recommended, instantly become part of the team.”

Kat Stanton Brand Manager, Animal

Brand voice & verbal identity | Copywriting

“Our new tone of voice hasn’t just given us a unified voice, it has given us a way to communicate that makes us stand out from our competitors, attract lots of new customers and influences how every member of our team writes and talks about our business.”

Miriam Rune Marketing Manager, Whisky Foundation

HELLO, IS IT WORDS YOU'RE LOOKING FOR?

Want to pick our brains? Discuss a project? Get a demo of how we train AI to write in your brand voice?

Let’s chat. Just grab 30 minutes on our calendar and we’ll see you there.

Jack Barclay
Jack Barclay CO-FOUNDER & CREATIVE DIRECTOR

I started Do Words Good to help ambitious brands work out what to say and how to say it. On the call, we'll take a look at where your words are today and what you'll need next.

Loading the calendar…
Want to do your words gooder? Let's chat →
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Additional Cookies

This website uses the following additional cookies:

Facebook Pixel

.kit.com