Jack Barclay

Jack got his start writing unsexy job ads for The Guardian, The Times, and the backpages of the free papers on the Tube before moving into brand copywriting properly. Ten-plus years and 300+ brands later, he's still glad he doesn't have to find euphemisms for "this doesn't pay much".

Day-to-day, Jack's the one who takes messy and muddy positioning and turns it into a voice that makes clients say "oh yeah, we've finally nailed this." As Creative Director, that means turning voices into systems — including AI copybots — that keep a brand sounding like itself, everywhere it turns up.

Outside of work, Jack's fully committed to all your classic approaching-middle-age dad cliches. Weekends with the kids (and Vic). Coffee. Hiking. Cooking. Foraging. An ever-expanding collection of hairline-hiding hats...