CO-FOUNDER & SENIOR COPYWRITER
Joe Karaali-Barclay
Joe got his start as a one-man marketing department for an ecomm brand, doing everything from copy to CRO to graphic design. He then went on to win awards as part of the team at one of the UK's most prominent agencies before teaming up with Jack to launch Do Words Good.
Day-to-day, Joe's the one who takes a brand's positioning and makes it work as words across web copy, socials, emails... plus training the chatbots to keep clients' voices consistent and slop-free.
Outside of work, Joe's all in on his Strava stats, craft breweries and going for long walks with his pup, Autumn. (Oh, and rewatching Mad Men under the guise of "personal development".)
